Did you know that leading browsers such as Chrome and Safari have announced planned updates that will no longer allow videos to play if they are set to autostart with sound? According to JW Player data recently cited in Business Insider, 65% of plays in Chrome and 53% of plays in Safari are set to autostart, and only about half of those are set to mute, so this will have a big impact.
Now is the time for publishers to audit their settings and make sure their video technology is optimized for the best user experience possible.
Join Eric Boyd, Director of Product, as he walks you through these browser changes and discusses best practices for optimizing your video experience and attracting premium advertisers.
During this webinar you will learn:
- How to make sure ad creatives are playable everywhere
- Recommendations for video player sizing & placement
- Optimal page speed load time to keep viewers engaged
- Why focusing on user experience is a win for viewers, publishers and advertisers