<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">


How Insider Inc. transformed its video performance with JW Player’s Recommendations and Article Matching.

The Challenge

Insider Inc. is one of the world’s most beloved digital news brands, with a team of smart, enterprising journalists who produce quality text and video content across two heavily trafficked sites, Business Insider and Insider. Earlier this year, the company was looking for the optimal solution to lift its video engagement, particularly for click-to-play videos inside articles.

In particular, Insider Inc. wanted to find a solution to recommend contextually relevant videos to site visitors, but the ideal solution was hard to find. When human editors matched videos to Insider and Business Insider articles, the curation process was cumbersome and inefficient. When the publisher developed an in-house solution, the precision of the matching algorithm was not on par with editorial choices.

In order to improve its video performance, Insider Inc. was searching for a technology solution that could match or surpass the curation skills of a human editor while automating the entire workflow of finding, embedding and publishing the most relevant video in a given context. They turned to a long-standing partner, JW Player, to help them continue to innovate solutions to better monetize their video inventory and achieve their business goals. 

JW Player has awesome technology, and their products that drive engagement have done wonders for the way people experience video content on our site.

Chris Speziale Director of Product Management at Insider Inc.

The Solution

Insider Inc. began using JW Player’s Article Matching and Recommendations to increase video engagement and maximize ad revenue per video.Article Matching selects and inserts the most relevant video for every text article via a proprietary algorithm that analyzes the text and metadata on the page. When Insider Inc. implemented Article Matching on its websites, the publisher observed a sharp increase in key engagement metrics such as CTRs and video completion rates.

Another service, Recommendations, drove additional video views by suggesting the video with the highest likelihood to be watched next. The Recommendations engine is the best in its class, analyzing billions of signals including video metadata and viewer behavior across the JW network to recommend video playlists.

Throughout the implementation process for Article Matching and Recommendations, Insider Inc. benefited from the simplicity and flexibility of these products. Implementing Recommendations entailed a few clicks while the JW support team assisted Insider Inc. to ensure that the Article Matching experience complied with their standard design elements.

The Result

Article Matching and Recommendations had a profound effect on Insider Inc.’s ability to generate video views and hold the attention of its audience. Since adding Article Matching, Insider Inc. has enjoyed a 61% CTR increase, a 114% lift in completed video views and a 97% jump in ad impressions vs. its internal solution. By enabling Recommendations on its videos, Insider Inc. generated 1.3 incremental plays per initial play and .9 incremental ad impressions per initial ad impression across their properties. 


Increase in CTR vs. in-house solution


Lift in ad impressions vs. in-house solution


Incremental plays generated per initial play across Insider Inc. properties

Ready to see JW Player in action?

Contact Us

Who is JW Player?

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.

How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views

As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online and rapidly working to increase ad impressions and revenue through a video strategy.

Learn More

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.

Learn More

How Classplus Reached Millions of Online Students During the Pandemic

With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.

Learn More

How HELLO! Magazine Generates Revenue with a Video-First content strategy

British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.

Learn More

How SNY increased their online video viewership & engagement with a video-first strategy

The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.

Learn More