<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">


How SNY increased their online video viewership & engagement with a video-first strategy

The Challenge

SNY is an Emmy Award winning, multiplatform regional sports network serving approximately seven million homes in the New York Metropolitan area and nine million homes across the country through exclusive coverage of the New York Mets, New York Jets and all things New York sports. Online, SNY.tv is the “go-to” digital communal home for New York sports fans to get succinct, easy-to-read updates, video highlights and features, recaps, news, opinion, rumors, insight and fan reaction on their favorite New York sports teams. With a goal to expand reach by producing new video content, getting viewers to engage with the content, and therefore increase ad revenue, SNY needed a reliable tech solution. With JW Player, SNY has been able to increase not just the amount of video that they’re producing, but also the engagement and ad revenue from regular video content. And all this during the global pandemic, when much of the New York sports world was halted and in-person games impossible.

The overarching goal has reallybeen to increase the amount ofvideo, the traffic from those videos,the engagement, and in the end,it’s all led to monetization.

Kristin Lindsey-Cook Director of Digital Platforms & Strategy

The Solution

“We took advantage of the time during the pandemic to create about 12 different original franchises—serial content that could sustain us without game play,” said Kristin Lindsey-Cook. With fresh, new original content, SNY was able to streamline new ways to engage with not just their existing audience, but bring in new audiences. “In the past, video would just go out to any platform. We weren’t acquiring new users through video.”

Using video exclusively on their owned & operated website rather than social media platforms, SNY was able to increase their engagement and advertising revenue. With original programming alongside sports broadcast content, SNY still uses social media to tease their original video content and bring new viewers back to their site where they can monetize their video content.

To increase engagement of their content (and thereby increasing their viewership and ad revenue), SNY uses analytics and custom reporting from JW Player to provide valuable insights in what works. That insight is relayed back to producers so content can be further optimized in the future. In one example of using analytics to optimize their content, SNY cut their intro branding for each video to under 3 seconds which increased viewership. “We provide content producers with a minute-by-minute look where people are dropping off and where people are continuing to engage,” said Zach Moretti, Manager of Business Intelligence and Social Strategy at SNY.

One of the major reasons why we chose JW Player over Brightcove and Kaltura was the ability to really engage our audiences with playlist technology, the ability to go live with the player, the various tools for tightening the metadata, and it’s a really nice looking player with all the right technical aspects.

Kristin Lindsey-Cook Director of Digital Platforms & Strategy

The Result


Increase of average daily video views


Increase average daily video watch time


Increase in video views since 2020

Using JW Player’s Video Player, Video Streaming and Analytics with a robust content strategy utilizing playlists, SNY managed to increase their video viewership. Since transitioning to JW Player in July 2020, SNY’s average daily video views are up 81% vs. their 2019 daily average. With detailed analytics, custom reporting, and a digital-first strategy, SNY has not only increased their viewership with new audiences, but also increased their user engagement and time-on-site. SNY’s average daily video watch time is up 84% vs. their 2019 daily average since enabling a digital-first content strategy with JW Player.

Ready to see JW Player in action?

Contact Us

Who is JW Player?

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Learn more at jwplayer.com/film-tv

How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views

As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online and rapidly working to increase ad impressions and revenue through a video strategy.

Learn More

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.

Learn More

How Classplus Reached Millions of Online Students During the Pandemic

With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.

Learn More

How HELLO! Magazine Generates Revenue with a Video-First content strategy

British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.

Learn More

How SNY increased their online video viewership & engagement with a video-first strategy

The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.

Learn More