<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">


How Galvanized Increased Views per Visit by 50% with JW Player and Showcase


Galvanized Brands, a publisher of ad-supported content in the health, wellness, lifestyle and nutrition vertical, needed to increase video views for its sites and help users discover more content. After implementing JW Showcase on Best Life, a men’s service brand destination, the company saw an increase in key metrics including a boost in video views per visit by 50 percent.

Buisness Goals

Galvanized helps health and wellness brands build their franchises and grow their audiences. They needed a way to drive more video views for sites such as Best Life and Eat This, Not That! By working with JW Player, Galvanized Brands was able to implement JW Showcase, a tool for building mobile-optimized video sites. Daniel Cohen, Digital Strategist at Galvanized, liked that it had a user-friendly interface, a clean design, and fast loading times. With JW Showcase, the organization was able to introduce new audiences to video content and keep viewers watching.

“[Showcase] has been a big hit for us — very easy to set up and with a great user experience.”

Daniel Cohen, Digital Strategist at Galvanized Brands

The Solution

JW Showcase is a turn-key video app builder for your website. It enables publishers to create a beautiful, mobile-responsive HTML5 site in minutes — no hard-core coding skills required. Putting video content front and center, JW Showcase can be implemented as a standalone website or added as a section of an existing website. You can even brand it with your own custom header, background color, and footer text. Showcase offers a seamless user experience and high-performance video delivery, allowing creators to reach viewers on any screen.

The Result

After implementing JW Showcase, Galvanized Brands was able to increase video views per visit by 50 percent. The company also saw an increase in metrics across the board, including:

• Clickthrough rates

• Impressions per visit

• Plays to embeds

Ready to see JW Player in action?

Contact Us

Who is JW Player?

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.

How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views

As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online and rapidly working to increase ad impressions and revenue through a video strategy.

Learn More

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.

Learn More

How Classplus Reached Millions of Online Students During the Pandemic

With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.

Learn More

How HELLO! Magazine Generates Revenue with a Video-First content strategy

British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.

Learn More

How SNY increased their online video viewership & engagement with a video-first strategy

The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.

Learn More