Forrester report to understand how JW Player customers achieve ROI of 480%, Payback Period: <1 Month, Incremental Net Revenue Improvement: +5.21 CPM.

Forrester Study Demonstrates 482% ROI From JW Player Technology

Download the Forrester report now and read how JW Player helps drive incremental views while lowering costs — resulting in significant increases in ad revenue and ROI.

Learn how customers achieve the following results using JW Player’s video delivery and intelligence solutions:

Learn how JW Player efficiently drives incremental views and costs savings—resulting in significant upticks in ad revenue of +$5.21 CPM and a ROI of 482%.

Forrester-Total-Economic-Impact-TEI-JW-Player.pdf

Wondering how JW Player is different than any other video solution out there? Get to know us with a special look into our story with key facts and figures--including data on playback and ad impressions, performance on HTML5 and mobile, company milestones, customer spotlights, and much more.

The State of JW Player

Get the inside scoop on what JW Player has been up to in the past year with key facts and figures

The-State-of-JWPlayer.pdf

Make video your #1 source of revenue with this essential resource for better monetization and greater ad yield

The Modern Publisher’s Guide to Video Advertising

With video poised to take up more than 80% of internet traffic by 2021, video advertising is a prime opportunity for publishers looking to expand their digital media business. But the ad ecosystem is far from simple, and the complexities can keep even the savviest publishers from achieving scale.

The Modern Publisher’s Guide to Video Advertising is your essential resource for mastering video advertising. From expert tips on measuring ad performance to step-by-step insights on building out your ad stack, this playbook will help you grow your video business with maximum ad yield, fill rates, and CPMs.

In plain English, this playbook breaks down:

Key players and processes in the ad ecosystem

The fundamentals of programmatic advertising

How to measure and optimize video ad performance & CPMs

Plus: Access exclusive tips from our experienced video experts and our “Getting Started” checklist

Make video your #1 source of revenue today with tips, insights, and best practices from The Modern Publisher’s Guide to Video Advertising!

Video-Advertising-Playbook.pdf

Why do some videos perform better than others? How can you use data to improve your video strategy? Discover the full story with 5 key metrics from our Video Analytics Playbook

Anatomy of a Video: Key Measures of a Video's Life Cycle

Plays. Embeds. Ad impressions. Completes. Time Watched. Each metric provides insight into how videos perform, but together, an even richer, fuller story emerges.

This Video Analytics Playbook breaks down the fundamental metrics that reveal which of your videos are performing the best, why some do better than others, and—most importantly—how you can use data to improve your video strategy.

Anatomy-of-a-Video-Key-Measures-of-a-Videos-Life-Cycle.pdf

Simply put, video is where it’s at. From immersive storytelling to interactive advertising, video is the future of digital media.

This playbook, based on JW Player’s experience working with thousands of publishers around the world, digests more than a decade’s worth of insights for becoming a video-first publisher. Learn how to execute a strategy that not only engages audiences but boosts ad fill rates and CPMs.

Become a Video First Publisher

Simply put, video is where it’s at. From immersive storytelling to interactive advertising, video is the future of digital media.

This playbook, based on JW Player’s experience working with thousands of publishers around the world, digests more than a decade’s worth of insights for becoming a video-first publisher. Learn how to execute a strategy that not only engages audiences but boosts ad fill rates and CPMs.

Ready to revolutionize your business with video?

Become-a-Video-First-Publisher (1).pdf

A comprehensive guide with 25 concrete actions you can take to make your viewers happy AND boost video CPMs.

Video Advertising Playbook for Digital Publishers

To create a standout user experience for viewers while also attracting premium advertisers, digital publishers need to execute careful and critical choices. We've done the legwork for you and identified the strategies that are proven to deliver results. These recommendations are packaged as a comprehensive five-part eBook with 25 concrete actions you can take to grow your business. Employ these best practices and you won't just maximize your video CPMs, but enhance your brand's value proposition overall.

Why a focus on the user leads to higher CPMs (Think speed and search rankings)

How to place your videos in the best light (Find a major tip on page 8)

Strategic ways to build out your content library (Produce in house vs. licensing?)

Why it’s worth the effort to know your users (And make sure they are human!)

How to set up your ad demand stack the right way (Sure, it's a bit complex, but that's why there are experts to help out if needed)