<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">


Driving Business Growth with Video Intelligence

The Challenge

Penske has built a media empire with the power of content, and one of its key business objectives is to monetize its inventory of quality video. With a previous video platform partner, however, Penske encountered “massive limitations in terms of implementing programmatic demand,” said Brian Levine, VP of Revenue of Operations. “We could not bring in third-party demand; there was no plug-in to other SSPs or other opportunities to sell inventory,” he added. Penske needed a video tech partner that could significantly expand its monetization opportunities.

JW is far superior to their competitors in the space.

Brian Levine, VP of Revenue of Operations

The Solution

JW Player worked with Penske to understand their monetization challenges and considerably grow video revenue. With unrestricted access to all demand sources and integrations with programmatic ad technology, Penske could tap into revenue sources beyond its direct sales or its sales from a single SSP. Penske could also take advantage of JW tools to manage and measure ad performance, including metrics like adimpression-to-play ratios and play-to-embed ratios. “JW Player’s ad schedule and analytics were great,” said Dustin Park, Senior Manager of Monetization.

Another contributing factor in improved monetization was JW Recommendations. The intelligence-powered engine deepened viewer engagement and extended the life of video content, providing increased advertising opportunities. According to Levine, “JW Recommendations has been easy to use and straightforward.”

“We get approached by other players in the space, but you guys are above and beyond in product and service,” Levine summed up. “JW is far superior to their competitors in the space.”

The Result


Lift in Ad Revenue


Lift in Plays from
Recommendations for Variety

With JW Player’s premium ad technology, “Penske has experienced tons of growth and improved ad revenue,” said Levine. In fact, Penske has seen a 20% lift in ad revenue.

Additionally, JW Recommendations has led to significant lifts in plays. For example, Penske’s brand Variety saw an incredible 18X uplift in video plays over two months after introducing  Recommendations.

Ready to see JW Player in action?

Contact Us

Who is JW Player?

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.

How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views

As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online and rapidly working to increase ad impressions and revenue through a video strategy.

Learn More

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.

Learn More

How Classplus Reached Millions of Online Students During the Pandemic

With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.

Learn More

How HELLO! Magazine Generates Revenue with a Video-First content strategy

British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.

Learn More

How SNY increased their online video viewership & engagement with a video-first strategy

The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.

Learn More