How Talpa brought The Voice to millions with JW Player’s “Triple-A” Technology
Talpa Global—the production company behind reality singing competition The Voice—needed a standardized way to distribute digital video around the world. Because The Voice has become ubiquitous, distributing the show reliably across all formats and markets was crucial.
We have standardized for playout of all our videos across all formats, across all countries on JW Player.
Kristin Lindsey-Cook Director of Digital Platforms & Strategy
JW Player offered “premium triple-A” technology. It has “the best technology on playout,” said CTO Hylke Sprangers. Another key feature was JW Player’s flexible APIs, which bridged the player with Talpa Connect, an in-house platform that consists of standard components and allows their team to launch apps and websites quickly at scale. JW Player also easily integrated with the Talpa advertising stack.
Using JW Player, Talpa brought The Voice to 50 countries digitally and reached 100 million people on social media. Said Sprangers: “We have standardized for the playout of all our videos across all the formats, across all the countries on JW.” JW Player also provided a “very modular open player” that allowed Talpa to connect to advertising technology from broadcasters. Sprangers summed up, “We believe JW Player is the best player in the world.”
Who is JW Player?
JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Learn more at jwplayer.com/film-tv
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