How Mediastay Improved Fill Rates and Load Speeds with JW Player’s Powerful Ad Technology.
For Mediastay, one of the most effective channels for monetizing online game portals and licensed TV was video. But the company faced a disparate landscape of technology partners in France, and it often had to adapt its ad implementations for different partners. In many cases, less than ideal ad tags led to error codes, missing creatives, and disappointing fill rates. Mediastay sought a video solution that could overcome these issues—a “robust player that does it all,” said Youssef Rezgui, Operations Director at Mediastay.
JW Player provided better support for all ad tech, promoting more ad fill and fewer tag errors
Youssef Rezgui, Operations Director
After a benchmark against competitors, Mediastay chose JW Player to monetize the content produced by its customers in the online TV and casual gaming world. The company updated to JW8, the latest and most lightweight version of the player. Mediastay’s clients could easily and quickly implement JW8. The player handled multiple requests between ad tags and servers. In addition, JW’s analytics platform allowed Mediastay to see overall stats on how their video ads were performing.
Increase in Fill Rate
Lift in Play Rate
JW Player provided “better support for all ad tech, promoting more ad fill and fewer tag errors,” said Rezgui. More precisely, the company enjoyed a 10% uptick in fill rate between 2016 and 2017.
The company also saw lifts in ad volume and the number of completed videos. Play rates—the ratio of plays to embeds—climbed from 60% in 2016 to nearly 80% in 2017.
Because “video ads display more quickly than before,” Rezgui said the user experience greatly improved. Customers were “happier,” he noted, when “videos didn’t lag” and “when revenue share was higher.”
Who is JW Player?
JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.
How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views
As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online and rapidly working to increase ad impressions and revenue through a video strategy.
TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player
TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.
How Classplus Reached Millions of Online Students During the Pandemic
With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.
How HELLO! Magazine Generates Revenue with a Video-First content strategy
British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.
How SNY increased their online video viewership & engagement with a video-first strategy
The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.