The most important thing for us was a lightweight player that doesn’t lag.
CASE STUDY
How VPP Gaming Network Used JW Player to Grow Ad Impressions and CPMs.
Learn how VPP Gaming Network was able to simplify implementation and improve user experience, increasing monthly impressions by the millions year-over-year.
VPP Gaming Network prides itself in helping video game fan communities maximize advertising revenue. The process of using ad providers as a source of income can be a time-consuming and arduous experience. In order to share the experience and make the process less painful, VPP Gaming Network was formed.
Broadcasting
Location
Use Case
The Results
10
% Increase in CPMs
300
% Ad Impressions
10
M Monthly impression and increasing
The Challenge
A previous video monetization solution caused a great deal of latency in playback. Faulty plug-ins led to ads or videos not running and an overall poor user experience. Complaints increased, and VPP had to customize ad integrations for each server. The company needed a fast and centralized video monetization solution that produced the greatest ad yield for its clients.
Why VPP Chose JWP
By switching to JW Player, VPP noticeably improved user experience and simplified implementation. According to CEO Toan Nguyen, “the most important thing for us was a lightweight player that doesn’t lag,” an experience that JW Player delivered with a lightning-fast HTML5 player. “Getting rid of Flash helped a lot.”
How JWP Responded
In addition to simplified implementation and a fast player, a robust API system and JW Player’s cloud-hosted players ensured that any technical change VPP made was reflected in all its ad players through automatic updates. “All the integrations were so, so easy,” said Nguyen. “It was just Javascript. That was the easiest thing for us.”
The Results
10
% Increase in CPMs
300
% Ad Impressions
10
M Monthly impression and increasing
With each JW Player update, VPP has seen a significant uptick in ad impressions. In 2015 with JW6, it achieved about 3 million monthly impressions, while in 2016 with JW7, that number rose between 5 and 8 million. In 2017, total monthly impressions climbed to roughly 10 million with the latest JW8 release. With faster player speeds, CPMs grew 10% in 2017