<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">
jw-logo-1
vpp-logo

CASE STUDY

How VPP Gaming Network Used JW Player to Grow Ad Impressions and CPMs.

The Challenge

VPP Gaming Network prides itself in helping video game fan communities maximize advertising revenue. A previous video monetization solution caused a great deal of latency in playback. Faulty plug-ins led to ads or videos not running and an overall poor user experience. Complaints increased, and VPP had to customize ad integrations for each server. The company needed a fast and centralized video monetization solution that produced the greatest ad yield for its clients.

The most important thing for us was a lightweight player that doesn’t lag.

Toan Nguyen, CEO, VPP

The Solution

By switching to JW Player, VPP noticeably improved user experience and simplified implementation. According to CEO Toan Nguyen, “the most important thing for us was a lightweight player that doesn’t lag,” an experience that JW Player delivered with a lightning-fast HTML5 player. “Getting rid of Flash helped a lot.”

In addition, a robust API system and JW Player’s cloud-hosted players ensured that any technical change VPP made was reflected in all its ad players through automatic updates. “All the integrations were so, so easy,” said Nguyen. “It was just Javascript. That was the easiest thing for us.”

The Result

With each JW Player update, VPP has seen a significant uptick in ad impressions. In 2015 with JW6, it achieved about 3 million monthly impressions, while in 2016 with JW7, that number rose between 5 and 8 million. In 2017, total monthly impressions climbed to roughly 10 million with the latest JW8 release. With faster player speeds, CPMs grew 10% in 2017

10%

Increase in CPMs

300%

Ad Impressions

All the integrations in JW Player were so, so easy.

Toan Nguyen, CEO, VPP

Ready to see JW Player in action?

Contact Us

Who is JW Player?

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.

How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views

As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online and rapidly working to increase ad impressions and revenue through a video strategy.

Learn More

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.

Learn More

How Classplus Reached Millions of Online Students During the Pandemic

With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.

Learn More

How HELLO! Magazine Generates Revenue with a Video-First content strategy

British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.

Learn More

How SNY increased their online video viewership & engagement with a video-first strategy

The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.

Learn More