How Revolver Used JW Player to Revamp Its Website and Power a Video-First Strategy
In September 2017, heavy metal website Revolver relaunched under new ownership. The goal was to make video a much bigger focus, with more original content on its owned & operated site and in syndication. “In the music business, video makes a lot of sense,” said Alvaro Gomez, head of website monetization. Revolver aimed to make video a “big player in our packaging and value proposition.”
I have always had more fun with JW Player—it’s easier to implement and integrate.
Alvaro Gomez, Head of Video Monetization, Revolver
Revolver found a powerful tool through JW Analytics. “We’re looking at every single metric you can think of – like views, time watched, who’s consuming,” said Gomez. The company also promoted branded content by using JW Recommendations to push specific content into first or second positions in a playlist. MRSS feeds fueled syndication, and excellent custom options infused more “personality” into Revolver-branded videos. “I’ve always had more fun with JW Player—it’s easier to implement and integrate,” said Gomez.
JW Analytics played an important role in propelling Revolver’s relaunch. “We’re trying to put together a good story for future investors. Anything we can glean from data that shows forward movement for us is key,” said Gomez. Among the findings: a click-through rate that is 2x the industry standard and more advertising clout on the site. “We’re very happy with your fill rate... The CPMs are great,” said Gomez
Who is JW Player?
JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.
How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views
As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online and rapidly working to increase ad impressions and revenue through a video strategy.
TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player
TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.
How Classplus Reached Millions of Online Students During the Pandemic
With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.
How HELLO! Magazine Generates Revenue with a Video-First content strategy
British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.
How SNY increased their online video viewership & engagement with a video-first strategy
The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.