<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">


How TI Media used JW Player’s Recommendations engine and intelligent workflows to save time and increase video plays.

The Challenge

For TI Media, maintaining and developing a profitable and successful video business is a top priority. The company, formerly known as Time Inc. UK, ended up managing two separate video tech vendors. However, editors who simply wanted to publish were instead mired in procedure. With clunky tech stacks and slow video playback, TI Media’s content was not generating the views it deserved. The company needed to quickly implement a single video tech solution that would significantly grow plays, enable clear measurement, and integrate seamlessly with its systems.

Simply put, JW Player’s team and technology are best-in-class.

George Hunt, Business Manager, TI Media

The Solution

TI Media partnered with JW Player. In only a week, the company migrated 100,000 videos to JW Platform and drove immediate and significant results with JW Recommendations. Viewer engagement was deepened through showcasing relevant content in dazzling interfaces that increased average video views per session.

In the words of business manager George Hunt, TI Media took advantage of JW Player’s “fantastic” and “hugely insightful” video analytics tools within the JW Platform. The insights from these actionable analytics helped improve their video content and audience engagement.

vJW Player was easy to use with not as much clutter and distraction. Everyone was just really happy with the simplicity of it all.

Umar Nadat, Technical Product Manager

The Result


Boost in Plays Across All Sites


Videos Migrated to JW Player in 1 Week


Lift in Plays for trustedreviews.com

By deepening viewer engagement with JW Recommendations and improving the viewer experience, TI Media “smashed” previous records, said Hunt. Across all 52 of its sites, it saw a 20% increase in plays. On one of its properties TrustedReviews.com, the lift was a staggering 100%.

According to Umar Nadat, Technical Product Manager at TI Media, the “platform is clear, simple and easy to use, and this was critical to scaling our video output. Everyone was just really happy with the simplicity of it all.”

Even the migration process took less time than expected. TI Media were incredibly impressed with the speed of the migration, with Hunt saying “we couldn’t believe that we managed to complete the entire migration and optimisation 15 days ahead of schedule.’” From deepening engagement to streamlining workflows, JW Player achieved significant and substantial success for TI Media.

Ready to see JW Player in action?

Contact Us

Who is JW Player?

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.

How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views

As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online and rapidly working to increase ad impressions and revenue through a video strategy.

Learn More

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.

Learn More

How Classplus Reached Millions of Online Students During the Pandemic

With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.

Learn More

How HELLO! Magazine Generates Revenue with a Video-First content strategy

British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.

Learn More

How SNY increased their online video viewership & engagement with a video-first strategy

The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.

Learn More