LittleThings boosted ad rates by 20 percent with video header bidding

Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings.

The pivot to reality for digital media

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.

JW Player adds virtual reality to its app creation suite

Online video platform provider JW Player is adding virtual reality and 360-degree video capability to its streaming service offerings for publishers, jumping feet-first into the VR segment with a product that includes SDKs to enable streaming over native apps, in addition to an HTML5 plugin for browser-based streaming.

JW Player Now Supports Virtual Reality and 360-Degree Video

Popular video platform JW Player now supports virtual reality and 360-degree video. With over 2 million publishers using its platform, the new capabilities could help further fuel VR and 360-degree video which have become key priorities for large companies including Google, YouTube, Samsung, Facebook and others.

Roku’s new tools lets anyone launch a video channel without writing code

Roku today is rolling out new tools that will make it simpler for anyone to bring their video content to its media player lineup, without having to write any code. With an update to the Roku Direct Publisher Platform, video creators can instead walk through a few steps, including providing a video feed, then have their new channel go live on Roku.

Stop Screaming at Me: Marketers (and Publishers) Need to Keep Up With the Browsers

The two most important trends to be on top of right now are replacing all Flash advertising content with HTML5 creative and understanding how the browser companies will be curbing advertisers from screaming at prospective customers. JW Player’s Brian Rifkin and Eric Boyd share tips and best practices for online publishers to stay up-to-date and optimize their video content and ad performance.

FastCompany moves to a new CMS and tech stack including JW Player’s platform for video

Over the past year, the technology that powers Fast Company has been completely overhauled. Everything from the tech stack to the content management system, the video platform, and analytics package has changed. Fast Company's executive editor writes: "For video, we migrated off an aging platform and onto the JW Player platform. This has allowed us to optimize our video workflow and to experiment with new integrations across our sites. As a result, our video views have more than doubled since the beginning of this year, and continue to grow."