The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

 

JW Player Named on Deloitte’s 2017 Technology Fast 500™

Joining the ranks of the 500 fastest-growing tech companies in North America

We’re thrilled to announce that, for the first time, JW Player has been recognized as one of Deloitte’s Technology Fast 500™ for 2017. This is an exciting milestone for our company and a reflection of our commitment to our clients’ success each and every day.

This prestigious honor spotlights 500 of the fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America. We’re proud to come in at #248 with revenue growth of 381% over the last three years.

The Hidden Source of Video Revenue

Find It Within Your Website

Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • The state of video ad fraud (Digiday) "Among different types of video inventory, fraudsters go after the most premium stuff. Bots drive just 4 percent of mobile web video traffic. But for over-the-top video — where CPMs are much greater than the mobile web — 20 percent of traffic is from bots, according to Pixalate.”
 
  • Pre-roll VR ads yield highest levels of brand recall (RapidTVNews) “A consumer study of virtual reality (VR) advertising has found that the new medium is highly memorable with 70% aided recall across all ad formats and the highest levels occurring with the pre-roll, achieving as much as 90% aided recall.”

Keywee: A Video Publisher’s New Best Friend

Expand your video viewership via this social-media-friendly tool

For publishers, attracting the right people to video content is often a question of quality and not just quantity.

Keywee is a service that drives the most engaged audience to your site through social media, and for video publishers, it’s becoming a vital tool in expanding your views on owned and operated inventory.

Up Next in Your Player

How JW Player’s Recommendations Engine Enhances Audience Engagement You’ve seen them everywhere: shopping at Amazon, watching shows on Netflix, or discovering “people you may know” on LinkedIn. Recommendations engines allow you to view related content and products based on your online consumption behavior. For publishers, recommendations can be an especially powerful tool in executing your video strategy. They keep eyes on the page and increase click-throughs, strengthening retention when competition for user attention is fierce. These results came through loud and clear with the A/B test of JW Player’s Recommendations engine.

The Playback

     

JW Player Offers a 482% ROI. Yes, You Read That Right

Register for our webinar on November 1 to discover the Total Economic Impact of JW Player   Investing in a video technology partner is a big decision. When it comes to measuring return on investment, it’s a good idea to consider factors like these:
  • Fill rate and CPM improvement
  • Incremental net revenue
  • Payback period
  • Deployment and operational cost savings
  • Scalability and infrastructure cost savings
We’ve made it easy for you to evaluate how these metrics stack up in JW Player. Our upcoming webinar with Business Insider and Forrester will discuss the Total Economic Impact that we offer video publishers. Come join us Wednesday, November 1, at 1 p.m. EDT.

Challenges for the Modern Video Publisher

Insights from our networking event JW Connect

We had a blast at JW Connect this past Tuesday! We invited clients and prospects to join us for our signature evening of cocktails and conversation at New York City hotspot The VNYL. Over family-style share plates, we networked, mingled, grooved to some quick beats—and traded insights about the challenges facing publishers in the digital video world.

Less Ads, More Revenue

How LittleThings Improved Play Rate and CPMs with a “Less Is More” Strategy

In 2016, the CEO of feel-good website LittleThings, Joe Speiser, set an ambitious and unexpected goal: “Every quarter we’re going to remove [a piece of video advertising] from the site until we can’t anymore.” As he revealed at JW Insights 2017, Justin Festa, chief digital officer, tried to be the voice of reason. “Okay, it’s going to cost us money.” But Speiser said, “No, it won’t.” The CEO had cause for being optimistic. The previous quarter, LittleThings had seen significant boosts in play rates and average CPMs after removing all outstream video ads.