Depending Only on YouTube for Ad Revenue Is Risky

Perspectives on the digital video world from JW Player’s SVP of Technology

Imagine that you operate a YouTube channel with over 8 million subscribers. This would rank you among the top 500 publishers on YouTube, which means your content would be wildly popular, far surpassing the viewership most cable networks, especially among the coveted 18-24 year-old male demographic. Surprisingly, the ad revenue from your channel doesn't make you obscenely rich, but it provides a nice living, as they say, for you and the small staff of millennials you pay to create the videos.

You'd also imagine that your army of fans would make you popular with YouTube itself, since they are taking up to 45% of your copious ad revenue.

You would be wrong.

Not All Ad Requests Are Created Equal

Best practices on improving your video monetization from JW Player’s Vice President of Programmatic Strategy   At JW Player, my role as the Vice President of Programmatic Strategy is to help our customers maximize their return on investment when they're gearing up to deploy our technology. This conversation typically kicks off with a discussion about best practices for video and how to optimize ad inventory. The goal is to help publishers drive the highest possible CPM and fill rates from programmatic advertisers. In this article, I’ll cover some of the most crucial aspects of generating video revenue, leveraging pre-roll placements and Google AdX as the source of monetization.  

How to Build the Perfect Video Test Page

Part 2 of JW Player’s Support Team series on video tips and tricks

There is always more than one way to do things, and certainly building websites is no exception. We are not familiar with the entire tech stack you have built on your website (a.k.a. we are not going to read through your minified code), but we are experts when it comes to JW Player. This might be the first time you are trying to implement our player on a page, but we do this every day. Like those insurance commercials, we know a thing or two because we have seen a thing or two...okay, make that closer to 50,000 support cases.

Deconstructing 3 Myths about Licensing Syndicated Video Content

In a joint blog post with our video content syndication partner VideoElephant, we untangle common misconceptions about incorporating third-party videos into your content strategy

Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.

But understanding exactly how content syndication works isn’t always straightforward. We overview the industry problems addressed by licensing content, identify three common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.  

Believe the Hype: Video Monetization is Real

5 Insights about video monetization from Ad Week Europe

Digital video has become the hottest advertising format in the media world. For publishers, this rapid growth has posed a number of crucial questions: “Is video advertising scalable? Can you really stake your business on it? Is it better than display?”

At Advertising Week Europe this past March, JW Player COO Bill Day sat down with three industry leaders to get to the bottom of these important questions at the session "Believe the Hype: Video Monetization Is Real." Along the way, the panelists discussed their first-hand experiences of how video is driving publisher revenues. Here are five things we learned.

What GDPR Means for JW Player Publishers

How we're responding to the new European data privacy law

Starting May 25, 2018, Europe will enforce the General Data Protection Regulation (GDPR), a landmark policy to bring greater transparency to the use of personal data by corporations.

Rooted in the idea that individuals should know who is collecting their information and how that data is used, GDPR raises the stakes on data misuse. Offenders can face fines of 20 million euros or up to 4% of global company revenue—making GDPR one of the most significant pieces of legislation in recent years to modernize privacy and security laws across Europe.

If you’re a video publisher wondering how all of this will affect you and your relationship with JW Player, we’ve got answers.

JW Player May 2018 Product Release

Monthly update on the latest product improvements and offerings We are excited to announce that JW Player's May 2018 product releases are now generally available. These latest releases enable our customers to:  
  • Enhance viewer experience through video intelligence
  • Improve monetization with playlist and ad performance insights
  • Ensure GDPR compliance
 

Live OTT: The Advertising Opportunity

5 Insights about monetizing OTT video from Advertising Week Europe

Live OTT (“over-the-top”) video is pushing the boundaries of digital video, and more and more advertisers have taken notice. But to truly become a burgeoning field in the world of digital advertising, OTT monetization must find its footing among a number of issues. At Advertising Week Europe, industry experts—including JW Player’s COO Bill Day—sat down with Léon Siotis of SpotX to discuss the challenges and opportunities within OTT advertising. Here are 5 key takeaways.  

The Case for Video Metadata

Understanding your video content is essential for improving content strategy, engagement, and monetization

You did ityou’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the question is: How do you get as much mileage out of it as possible? Well, as the yogis would say, turn the gaze inward.

Metadata, the “data about data” that describes what your video is about, is a key component of a successful video business. If you want a more streamlined editorial process, greater viewer engagement, and better ROI, make sure you have an excellent understanding of your video content.

“The Future of Video Codecs: VP9, HEVC & AV1” at Streaming Media East 2018

Perspectives on the digital video world from JW Player’s SVP of Technology

Readers of this blog may have seen my recent posts about the new AV1 video codec from the Alliance for Open Media (see "An Encouraging Development in the HEVC Patent Mess" and "AV1: The Long Road Ahead"). If you are attending Streaming Media East next week, you can watch me and some friends from Bitmovin, Viacom, fuboTV and Littlstar discuss and debate AV1, HEVC and other developments that lie ahead on the video compression horizon.