Driving Business Growth with Video Analytics

Paul Bannister of CafeMedia shares tips on setting up data analytics for video success

When it comes to using data to grow your video business, the numbers don’t lie. Getting to the truth, though, requires an excellent grasp of video analytics. As Paul Bannister, EVP of digital media company CafeMedia, discussed at this year’s JW Insights, knowing which data points are important and how to use them strategically is an iterative process that takes both intuition and practice. Here’s some advice he shared with us.

JW Player June 2018 Product Release

Monthly update on the latest product improvements and offerings We are excited to announce the launch of JW Player's June 2018 product releases, enabling our customers to:
  • Deliver a broadcast quality viewing experience on the web
  • Anticipate and deliver the content that matters

12 Takeaways from JW Insights 2018

Our favorite observations about digital video at JW Player's 5th annual conference

At JW Insights 2018, we explored everything from video intelligence and machine learning to monetization strategies and actionable analytics. It was a very full day of discussions with 300+ industry guests, and we've put together 12 key takeaways from some of the best panels, keynotes, and fireside chats. Take a look below.  

Infographic: The Rise of Mobile Video

The future of digital video isn't on a desktop; it's on a device In the late '90s, my mother recorded TV shows on VHS tapes. Now 20 years later, she finds better gifs and online videos than I do and has taken it upon herself to text them to me on a regular basis. I am, beyond all my expectations, caught up on viral videos thanks to a woman who used to only swear by her trusty VCR.  For her—and countless viewers around the world—mobile video experiences have steadily become a fact of life. Take a look at how far mobile video has come with JW Player's latest infographic. How much has mobile ad revenue grown in the last few years? What makes Google rank mobile videos higher in search? Find the answers to these questions and much more in "The Rise of Mobile Video."

June 2018 Video Tech NYC Meetup

JW Player hosts developer discussions on blockchain, video transcoding, and peer-to-peer video delivery

On Thursday, June 14, 2018, JW Player hosted our first Video Tech NYC Meetup of the year. Over pizza, drinks, and conversations, we welcomed developers and other video industry professionals to hear from two leading experts in the tech community: Eric Tang, Founder and CTO of Livepeer, and Pierre-Louis Theron, Founder and CEO of Streamroot.

Video Intelligence: The Next Frontier

At JW Insights 2018, our Cofounder & Chief Innovation Officer Jeroen Wijering shared how video intelligence benefits publishers—and everyone else—in the digital video ecosystem

Though it’s the biggest force in media right now, video has traditionally been a bit of a black box. It wasn’t always easy to access data about things like the video’s content, where it plays, whom it’s reaching, and how it monetizes. All that is changing thanks to video intelligence. As our Cofounder/CIO Jeroen Wijering showed at this year’s JW Insights, data innovations can unravel what we can know about video, simplify workflows, and deepen engagement—among many other benefits.

Bill Day to Speak at Stifel’s 2018 Cross Sector Conference

JW Player's COO will join a panel on artificial intelligence in the enterprise

Artificial intelligence is poised to change the digital video world. At Stifel’s first Cross Sector Insight Conference, JW Player's COO Bill Day will explore AI's future impact with other industry experts in a panel titled "Artificial Intelligence in the Enterprise" on Wednesday, June 13, 2018 at 8:00 a.m.

JW Insights 2018

Our annual conference explored the latest data innovations, trends, and best practices in digital video

On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to share their wisdom about harnessing the power of data (and other best practices) to engage viewers and boost revenues.

More than 300 premium publishers, broadcasters, partners, and influencers joined us for enriching discussions on industry hot topics, including video intelligence, machine learning, video player bidding, and content syndication. Here are a few highlights and takeaways from our most successful conference to date.

Why Aren’t My Ads Playing?

Part 3 of JW Player’s Support Team series on video platform tips, tricks, and best practices

One of the questions we receive the most often is "why are ads not playing in my player?" It is certainly understandable that this is an anxiety-inducing problem, as no ads means no ad revenue. What we find most often is that the player is doing everything correctly, but the ad network is simply not returning an ad for our player to play.

My goal with this blog post is to help you test that our player is doing everything correctly. When you have conversations with your ad networks, you can do so with 100% confidence that our player is not part of the problem. (But if you find that there is an error on our side, we will certainly escalate it to our engineers.)

Depending Only on YouTube for Ad Revenue Is Risky

Perspectives on the digital video world from JW Player’s SVP of Technology

Imagine that you operate a YouTube channel with over 8 million subscribers. This would rank you among the top 500 publishers on YouTube, which means your content would be wildly popular, far surpassing the viewership most cable networks, especially among the coveted 18-24 year-old male demographic. Surprisingly, the ad revenue from your channel doesn't make you obscenely rich, but it provides a nice living, as they say, for you and the small staff of millennials you pay to create the videos.

You'd also imagine that your army of fans would make you popular with YouTube itself, since they are taking up to 45% of your copious ad revenue.

You would be wrong.