Google IMA Ends Flash in 2017

The end-times are near for Flash! As you know from our last blogpost about Flash, the technology is quickly being pushed out in favor of HTML5 thanks to Google. While the last post covered the deprecation of Flash in browsers, we wanted to let you know about changes with Flash in advertising, specifically Google IMA. If you haven't heard already, Google is planning to deprecate their Google IMA Flash SDK as well as cease support for Flash VPAID ads when using the HMTL5 SDK in 2017.  To top it all off, Google’s DFP will stop serving Flash ads as well. If you haven’t started migrating away from Flash, it’s time to get moving and we’re here to help you through it.

Beyond Social: Complementing your Facebook Live Strategy

Live streaming has emerged as a critical tool for publishers seeking new monetization opportunities and deepened engagement with audiences. Audience consumption of live content on the Internet is accelerating rapidly, and content creators are rushing to make the most of what that promises. Platforms like Facebook Live offer an attractive option for getting started with live streaming for a wide range of publishers. For smaller organizations without video infrastructure experts on staff, it’s a free platform that allows them to reach into potentially millions of members’ daily lives. For larger organizations, including Buzzfeed and The New York Times, Facebook Live’s paid initiative to jumpstart live streaming on the platform has been a compelling way to experiment with the medium. Additionally, Facebook continues to offer new video features and opportunities to reach audiences across devices.       However, media companies and content producers of all sizes should not start and end their live streaming strategies with social platforms alone. Engaging audiences on one’s owned and operated (O&O) sites with live streaming content also offers publishers and broadcasters a number of advantages.

Mobile UI in 2017 – Big Things On Small Screens

Did you know that by some metrics, mobile video plays are becoming more prevalent than desktop? On top of that, some sites have 80% or more of their viewers coming from mobile devices. And while that shouldn’t come as a shock given the huge sales numbers for every new phone and tablet that comes out, the video industry can sometimes be a bit slow to handle mobile web (UI especially) with the care and attention it deserves. As you saw in our Mobile Autoplay blogpost, JW Player is pushing hard to ensure viewer experience on mobile devices (as well as small desktop players) is just as enjoyable as a large desktop player.

Catch JW Player This Thursday at The Product Group Meetup

Those of you in the NYC area will have a chance to hear JW Product Manager Henry Lee present at the upcoming “The Product Group” Meetup this Thursday. He will explore the JW Player product and lead a discussion about many of the lessons learned and opportunities facing the company…

Analytics Segmentation: Ad Impressions

Last August, our data exploration tool Segmentation launched and has helped Advanced Analytics users take control of their data and dig deeper into video performance trends.

This month, we rolled out an important new metric: Ad Impressions!  

 

 

Users can now

Casting and AirPlay Updates in JW 7.9

Screen Shot 2017-01-19 at 10.11.44 AM JW 7.9 brings a major refactor to Casting support that aims to make integrating with the popular second screen experience even easier. You are no longer required to register with Google and you do not have to set up a custom receiver application. Instead we have integrated directly with the default receiver application provided by Google. This allows more video formats to be supported like MPEG-DASH and provides a much quicker setup time to Cast. JW 7.9 also adds support for AirPlay directly within the player controls, allowing viewers to watch videos on AirPlay-supported devices like AppleTV.

Meet Nicole, Product Designer at JW Player

At JW Player, our Design team is a cross-functional team comprised of Product Designers and UX Engineers focused on user experience, design, and research for all products and company websites. We work collaboratively with other teams to execute on the best experiences for our customers. As we look ahead to…

JW Player Now Supports Mobile Web Autoplay

Desktop or mobile, web or native app, autoplay or click to play, unmuted or muted on start. There are lots of things to consider when thinking about how you set up players on your page to maximize plays and viewability for your content (and ads if you’re running them) across devices and browsers. It may seem like a no-brainer thanks to the scrolling feeds of images and videos made popular by the likes of Facebook and others, but autoplaying video content on mobile was not always possible. With JW Player 7.8, you can now configure your players to automatically start playback on mobile without going fullscreen. iphoneblackvert05x

Make JW Player Your Website’s Hero

A few pages on our website use full-motion backgrounds to catch the eye of our visitors. Our recently redesigned homepage as well as our 404 page use JW Player to load a playlist and cycle through the videos in with smooth transitions in between. I'll share with you how we do it, and give some tips on best practices for using video for your website's hero.