Infographic: The Evolution of Video Advertising

Where we’ve been and where we’re going

In the past decade, video advertising has changed a lot. We've come a long way from a simpler time when a TV spot could double as a pre-roll placement. Today, publishers are facing questions like: Are your ads click-to-play? Do they reach real humans or just bots? Are they meeting industry standards?

We created this infographic to track key milestones, future challenges, and what you can do to make the most of the video advertising world. It’s complicated out there—we’re here to help!

 

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player   “Seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.”

 

“The role [of CCO] varies depending on the publisher, but all are responsible for understanding the customer’s experience and ensuring this perspective filters through the organization. CCOs have fingers in many pies, from sales to product to marketing. Often, the role includes driving partnerships with platforms like Facebook and Google.”  

Get Your Mobile Videos Up to Speed

How to integrate videos in mobile apps with SDKs and PWAs As a Solution Engineer at JW Player, I get a lot of questions about integrating video into mobile applications.  The questions range from How easy is the integration to How do I get started to What type of experiences can I create?  In this article, I will provide key information about working video into mobile apps, discussing the history behind Software Development Kits (SDKs), and getting started. I’ll also overview the new kid on the block, Progressive Web Apps (PWAs).

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

It’s Showtime

Our Showcase tool creates a turnkey video website in seconds In the constant evolution of the video world, industry trends frequently translate into opportunity. Consider these insights:
  • Smartphone apps now account for more than half of the time people spend online.
  • A website loses 6% of its users after the first two seconds of load time…. and another 6% for every second after.
  • Digital video advertising revenue grew 145% on mobile and only 16% on desktop in 2016.
Taken together, these stats reveal a powerful trifecta of opportunity for improving mobile support, speed, and video monetization. We’ve focused on helping our clients capture this synergy in our latest product, JW Showcase, which enhances overall viewer experience and boosts ad revenue.

JW8: Off to a Great Start

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad integrations--to name just a few of the powerful benefits in our next generation player.

Forrester Infographic: What Are the Savings and Benefits of Using the JW Player Solution?

Quantifying the financial impact of adopting a new technical solution is extremely challenging. The buying process tasks publishers with complicated product trials, and translating them into real world results is tricky and often unreliable. Luckily, we have commissioned Forrester Consulting, an independent research firm, to evaluate the Total Economic Impact™ of JW Player and calculate the value JW customers have experienced by using our solution. This infographic highlights the tangible benefits that impact the bottom and top line of publishers using JW Player.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

 

JW Player Named on Deloitte’s 2017 Technology Fast 500™

Joining the ranks of the 500 fastest-growing tech companies in North America

We’re thrilled to announce that, for the first time, JW Player has been recognized as one of Deloitte’s Technology Fast 500™ for 2017. This is an exciting milestone for our company and a reflection of our commitment to our clients’ success each and every day.

This prestigious honor spotlights 500 of the fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America. We’re proud to come in at #248 with revenue growth of 381% over the last three years.