My interest in virtual reality started in 3rd grade, when I was obsessed with a book called Danny Dunn, Invisible Boy. It's about a kid who is given a dragonfly robot that can be controlled with a "telepresence helmet" and gloves. He uses his ability to virtually exist in other places to enforce justice, specifically exposing a Spelling Bee cheater and preventing the dragonfly from falling into the hands of people with sinister motives.
Over the past few months, we rolled out a five-part blog series on the key metrics of how and why viewers engage. If you followed the posts, you’re awesome. If you haven’t, it’s time to undo the tragedy. Our Video Analytics playbook is a quick and easy way to catch up. Download the guide today and discover how to use data to improve your video strategy.
We’re thrilled to be named as a “Market Leader" in the Spring 2018 Video Platform Software Customer Success Report from FeaturedCustomers. "Market Leader" is the highest designation of the report, honoring the most exceptional achievements in customer base and market share. JW Player is pleased to share this top distinction with only 6 other companies.
Hi, my name is Todd Grunow and I am the Director of the Technical Support team here at JW Player. Last month marked my fourth year here at JW, and while you might recognize my name from an e-mail thread or forum post, I figured it was about time for me to step away from the Support queue to write a few words about our team's mission and give you a glimpse of what goes on behind the scenes here at JW Support.
We are excited to announce that JW Player’s April 2018 product release is now generally available.
- ‘Traffic Has Plummeted Since the Update’: Publishers Worry About the Future of Snapchat Discover (New York Magazine) Since the app was redesigned, publishers say numbers have been disconcertingly all over the place — so all over the place, in fact, that Snap has quietly invited publishers on both coasts to attend daylong summits this month to hopefully sort things out.
- Publishers pursuing international subscribers face market-specific hurdles (DigiDay) Publishers focused on growing consumer revenue will take opportunities wherever they can find them, even abroad. But international markets come with specific challenges, including a low propensity to subscribe, complicated tax issues and lower awareness of U.S. publishing brands.
The good news is that market research is growing more sophisticated every day thanks to video intelligence. Using data and insights gleaned from viewer behavior and consumption, marketers can connect the dots on how audiences engage with media online and reach the right people at the right time. Our CEO Dave Otten explains how on B2B Growth, a daily podcast for B2B marketers.
- Publishers that mastered fleeting news feed video views try to master appointment viewing (DigiDay) Now, publishers have adjusted their strategies, with the goal less a fleeting impression in the feed but rather getting viewers to keep coming back.
- As ads.txt adoption grows, so too does enforcement (DigiDay) While compiling a list of all the companies a publisher had authorized to programmatically sell ads on its site was a straightforward undertaking — with Google and Amazon aiding publishers’ efforts — many publishers initially dragged their heels. That led ad buyers and DSPs to try to force their hands. But there was a concern that too much enforcement would lead to too little available inventory. That concern has abated.
In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.