Mobile platforms for video: understanding where and when

Here at LongTail, we have a unique opportunity to observe and understand how video is being watched over the Internet. Our popular video player (JW Player) and video hosting platform (Bits on the Run) provide us with insight on video and device viewing habits. With the increasing popularity of tablets, we decided to have a closer look at just how this new class of devices account for video consumption across the Internet.

What’s new in HTML5: The Track Element

One of the more exciting developments in HTML5 video is the inclusion of the track element in the newest versions of the desktop browsers. In addition to bringing captioning and subtitle support to HTML5 video, the invisible track element allows publishers to attach a rich array of textual metadata to their videos. In this blog post, we'll look at the different types of tracks that can be used in conjunction with the <video> tag.

VAST & VPAID: Standardizing Online Video Ads

So you want to run video ads?

Using the Browsers’ New HTML5 Fullscreen Capabilities

One of the killer features for HTML5 video is native browser fullscreen support. Without it, a viewer watching video through HTML5 is limited to seeing the video within the browser window, which is clearly not an immersive experience.

How to Stream Live Video From Your iPhone to the JW Player

A few people have asked us if they can stream live video from their iPhones directly to the JW Player. If you're willing to install and configure a few applications, the answer is yes! This guide will provide step-by-step instructions on how to do it.

This tutorial is broken up into three steps:

Encoding WebM Videos

WebM is coming up on its second anniversary. Released by Google as a royalty-free alternative to MP4, the video format has slowly gained traction on the web. MP4 still rules by a wide margin, but WebM has dethroned Ogg as the other leading format for HTML5 video.

This post describes two tools for encoding WebM videos: a desktop client and a cloud service. Both are free, easy to set-up and painless to understand. Which one you choose depends upon your personal preference - or the restrictions your company's IT department imposes.

HTML5 Takes the Lead on Android Devices

Even before Adobe's announcement back in November that it would cease supporting Flash on Android devices, it was becoming clear to us at LongTail Video that the JW Player would need to shift its focus on Android devices towards HTML5 mode. We took the first step with the release of the 5.9 player, which now embeds itself in HTML5 mode on all Android devices by default, since our testing has shown that Android is fully capable of playing HTML5 video.

HTML5 Video Ads: Coming To a Mobile Device Near You

As HTML5 grows its share of the online video market, web video publishers are beginning to look for ways to monetize videos being played outside of the traditional Flash advertising methods. But when someone watches a video in HTML5 mode, what should that experience be like? What's possible, given the current state of the tech?

Using Closed Captions for Online Video

Web video accessibility is a broad term that refers to making videos usable for all types of viewers. Traditionally, it refers to those with impairments, but more recently the definition has broadened. At LongTail Video, we feel strongly about creating the means of equal access to online video content. By building products that support features such as multi-language video captions, we aim to increase viewer accessibility. Though there are many pieces to making a video fully accessible, in this post we focus the discussion on closed captions.