Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention.
According to Cisco, video will represent 80% of all internet traffic by 2021. Ahead of the 2018 IBC Show, Brian Rifkin, Co-founder & Head of Strategic Partnerships, dives into how media companies and broadcasters can prepare now for a video-based future.
Check out the full article here.
To learn more about becoming a video-first publisher, schedule time to speak with a video expert.