On Thursday, June 14, 2018, JW Player hosted our first Video Tech NYC Meetup of the year. Over pizza, drinks, and conversations, we welcomed developers and other video industry professionals to hear from two leading experts in the tech community: Eric Tang, Founder and CTO of Livepeer, and Pierre-Louis Theron, Founder and CEO of Streamroot.
Though it’s the biggest force in media right now, video has traditionally been a bit of a black box. It wasn’t always easy to access data about things like the video’s content, where it plays, whom it’s reaching, and how it monetizes. All that is changing thanks to video intelligence. As our Cofounder/CIO Jeroen Wijering showed at this year’s JW Insights, data innovations can unravel what we can know about video, simplify workflows, and deepen engagement—among many other benefits.
Artificial intelligence is poised to change the digital video world. At Stifel’s first Cross Sector Insight Conference, JW Player's COO Bill Day will explore AI's future impact with other industry experts in a panel titled "Artificial Intelligence in the Enterprise" on Wednesday, June 13, 2018 at 8:00 a.m.
On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to share their wisdom about harnessing the power of data (and other best practices) to engage viewers and boost revenues.
More than 300 premium publishers, broadcasters, partners, and influencers joined us for enriching discussions on industry hot topics, including video intelligence, machine learning, video player bidding, and content syndication. Here are a few highlights and takeaways from our most successful conference to date.
One of the questions we receive the most often is "why are ads not playing in my player?" It is certainly understandable that this is an anxiety-inducing problem, as no ads means no ad revenue. What we find most often is that the player is doing everything correctly, but the ad network is simply not returning an ad for our player to play.
My goal with this blog post is to help you test that our player is doing everything correctly. When you have conversations with your ad networks, you can do so with 100% confidence that our player is not part of the problem. (But if you find that there is an error on our side, we will certainly escalate it to our engineers.)
Imagine that you operate a YouTube channel with over 8 million subscribers. This would rank you among the top 500 publishers on YouTube, which means your content would be wildly popular, far surpassing the viewership most cable networks, especially among the coveted 18-24 year-old male demographic. Surprisingly, the ad revenue from your channel doesn't make you obscenely rich, but it provides a nice living, as they say, for you and the small staff of millennials you pay to create the videos.
You'd also imagine that your army of fans would make you popular with YouTube itself, since they are taking up to 45% of your copious ad revenue.
You would be wrong.
At JW Player, my role as the Vice President of Programmatic Strategy is to help our customers maximize their return on investment as soon as they’ve purchased a license for the player and are gearing up to deploy our technology. This conversation typically kicks off with a discussion about best practices for video and how to optimize ad inventory. The goal is to help publishers drive the highest possible CPM and fill rates from programmatic advertisers.
In this article, I’ll cover some of the most crucial aspects of generating video revenue, leveraging pre-roll placements and Google AdX as the source of monetization.
There is always more than one way to do things, and certainly building websites is no exception. We are not familiar with the entire tech stack you have built on your website (a.k.a. we are not going to read through your minified code), but we are experts when it comes to JW Player. This might be the first time you are trying to implement our player on a page, but we do this every day. Like those insurance commercials, we know a thing or two because we have seen a thing or two...okay, make that closer to 50,000 support cases.
Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.
But understanding exactly how content syndication works isn’t always straightforward. We overview the industry problems addressed by licensing content, identify three common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.
Digital video has become the hottest advertising format in the media world. For publishers, this rapid growth has posed a number of crucial questions: “Is video advertising scalable? Can you really stake your business on it? Is it better than display?”
At Advertising Week Europe this past March, JW Player COO Bill Day sat down with three industry leaders to get to the bottom of these important questions at the session "Believe the Hype: Video Monetization Is Real." Along the way, the panelists discussed their first-hand experiences of how video is driving publisher revenues. Here are five things we learned.