As a JW Player Support Engineer, one of the questions I am asked most is, “How do I best set up one player to deliver my video/ads/live stream across our desktop and mobile sites?” Well, a seamless viewing experience across the most-widely used browsers and devices is exactly what the player was born to provide. No one wants to worry about how their player will affect page layout on, say, the smaller screen of Safari on iOS, or wonder whether their ad will play on Chrome for Android. To this end, here are three considerations to keep in mind when configuring your player.
Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama that unfolds every day on the nature video website Roaring Earth. The niche publisher has mushroomed into a profitable online destination 30 million views strong. At JW Insights 2018, CEO Jan Renner shared how a viewer-centric monetization strategy helped Roaring Earth scale its business.
First, let's clarify the difference between live and real-time video delivery.
Live video is streamed to viewers as an event happens, as opposed to on-demand video, which is prerecorded and streamed to viewers whenever they choose.
HLS and DASH, the two leading streaming protocols in use on the web, can operate in a "live" mode, but they are not real-time protocols. Both require a certain amount of video data to be buffered in the player to guard against network rebuffering and other playback glitches. These buffers create latency. In the case of Apple's HLS, their own guidelines mandate at least three segments of six seconds each, effectively putting each viewer about 20 seconds behind "real" time.
Home to content brands like Thrillist and NowThis, Group Nine Media has established itself as one of the world’s most successful video publishers. Each month, the digital media holding company receives about five billion views across its portfolio of premium brands, which also includes The Dodo and Seeker. At JW Insights, Variety co-Editor-in-Chief Andrew Wallenstein joined Group Nine Media CEO Ben Lerer and Chief Insights Officer Ashish Patel for a discussion of the role data has played in the firm’s growth. Here are three things we learned.
The results are in! Last month, our engineers experimented with new ideas and projects over a five-day Hackweek competition. With the goal to “provide an outlet to ideate, innovate, and create cool stuff in a self-organized way,” Hackweek encouraged novel approaches to problem solving—regardless of how directly they were tied to current JW Player products. Our product and engineering staff, including the top 3 winning teams, certainly didn’t disappoint.
- Grow audiences by seamlessly publishing videos to Facebook
- Reduce playback errors and viewer abandonment with standardized playback errors
- Deliver a broadcast-quality viewing experience on the web
- Create a consistent viewing experience and improve monetization on mobile