We are excited to announce that JW Player’s April 2018 product release is now generally available.
- ‘Traffic Has Plummeted Since the Update’: Publishers Worry About the Future of Snapchat Discover (New York Magazine) Since the app was redesigned, publishers say numbers have been disconcertingly all over the place — so all over the place, in fact, that Snap has quietly invited publishers on both coasts to attend daylong summits this month to hopefully sort things out.
- Publishers pursuing international subscribers face market-specific hurdles (DigiDay) Publishers focused on growing consumer revenue will take opportunities wherever they can find them, even abroad. But international markets come with specific challenges, including a low propensity to subscribe, complicated tax issues and lower awareness of U.S. publishing brands.
The good news is that market research is growing more sophisticated every day thanks to video intelligence. Using data and insights gleaned from viewer behavior and consumption, marketers can connect the dots on how audiences engage with media online and reach the right people at the right time. Our CEO Dave Otten explains how on B2B Growth, a daily podcast for B2B marketers.
- Publishers that mastered fleeting news feed video views try to master appointment viewing (DigiDay) Now, publishers have adjusted their strategies, with the goal less a fleeting impression in the feed but rather getting viewers to keep coming back.
- As ads.txt adoption grows, so too does enforcement (DigiDay) While compiling a list of all the companies a publisher had authorized to programmatically sell ads on its site was a straightforward undertaking — with Google and Amazon aiding publishers’ efforts — many publishers initially dragged their heels. That led ad buyers and DSPs to try to force their hands. But there was a concern that too much enforcement would lead to too little available inventory. That concern has abated.
In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.
We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped publishers like Crackle, NBC Sports, and Viacom deliver content on OTT (“over-the-top”) devices. This partnership bridges JW Player’s high-quality online video delivery with Float Left’s apps and custom development. Publishers will be able to expand their content distribution, create premium viewing experiences, and focus on their core business.
- Newsonomics: Will Facebook’s troubles finally cure publishers of platformitis? (NiemanLab) As a platform that wanted to globally mass, Facebook had to be free. The price of that strategy may, inevitably, be data manipulation, beyond even the best intentions or efforts at control. It’s integral to the business model. If that’s the case, are we running headfirst into a collision with basic American democratic values — all because the most easily lucrative business model has led us there?
- The State of Video and AI 2018 (StreamingMedia) Video AI (artificial intelligence) has the capacity to solve a number of time-consuming, video-related problems with automation. But that doesn’t mean it has magical powers that will exclude human control.
On Wednesday, March 28, 2018, JW Player welcomed an inspiring panel of women who are all making waves in the technology world. Cohosted by Brown University's EMSTL, this first-ever JW Inspire WIT event, “Shaking Up Leadership: Women in Tech,” featured thought-provoking conversations about career journeys, overcoming professional challenges, best practices in negotiation, and the future of diversity and inclusion.
We’re ecstatic that about 100 attendees, men and women alike, made this special evening—in our newly redesigned office—one of our most successful events to date.