Behind the Scenes with JW Support

Having issues with your video product? We're here for you. Hi, my name is Todd Grunow and I am the Director of the Technical Support team here at JW Player. Last month marked my fourth year here at JW, and while you might recognize my name from an e-mail thread or forum post, I figured it was about time for me to step away from the Support queue to write a few words about our team's mission and give you a glimpse of what goes on behind the scenes here at JW Support.

JW Player April 2018 Product Release

Monthly update on the latest product improvements and offerings

We are excited to announce that JW Player’s April 2018 product release is now generally available.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

It’s All in the Execution: 5 Tips For Building a Sustainable Video Strategy

JW Player cofounder Brian Rifkin shares advice for becoming a video-first publisher Digital video was a $13 billion business in 2017 and is forecasted to grow at a double-digit growth rate for the foreseeable future. And given the rise of next generation digital video platforms like mobile, OTT, and even connected home devices, the growth has no end in sight over the long term.

Market Smarter with Video Intelligence

In a B2B Growth podcast, JW Player CEO Dave Otten shares how marketers can tap into viewer insights that drive the bottom line What lies at the heart of a good marketing plan? It boils down to one thing: understanding what makes your audience tick. But truly getting to this point can be a royal pain. Sometimes there’s limited data. Sometimes there's only a partial story of who the target audience really is.

The good news is that market research is growing more sophisticated every day thanks to video intelligence. Using data and insights gleaned from viewer behavior and consumption, marketers can connect the dots on how audiences engage with media online and reach the right people at the right time. Our CEO Dave Otten explains how on B2B Growth, a daily podcast for B2B marketers.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  

JW Recommendations: Captivate Your Audience with Video

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale

In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.

JW Player Joins Forces with Float Left to Simplify OTT for Publishers

Our partnership provides a complete “over-the-top” solution that reaches viewers seeking premium viewing experiences while ma­intaining choice

We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped publishers like Crackle, NBC Sports, and Viacom delive­­r content on OTT (“over-the-top”) devices. This partnership bridges JW Player’s high-quality online video delivery with Float Left’s apps and custom development. Publishers will be able to expand their content distribution, create premium viewing experiences, and focus on their core business.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • Newsonomics: Will Facebook’s troubles finally cure publishers of platformitis? (NiemanLab) As a platform that wanted to globally mass, Facebook had to be free. The price of that strategy may, inevitably, be data manipulation, beyond even the best intentions or efforts at control. It’s integral to the business model. If that’s the case, are we running headfirst into a collision with basic American democratic values — all because the most easily lucrative business model has led us there?
 
  • The State of Video and AI 2018 (StreamingMedia) Video AI (artificial intelligence) has the capacity to solve a number of time-consuming, video-related problems with automation. But that doesn’t mean it has magical powers that will exclude human control.

JW Player’s Empowering Evening with Women in Technology

Teaming up with Brown University's EMSTL to host our first-ever panel with female leaders in the tech industry

On Wednesday, March 28, 2018, JW Player welcomed an inspiring panel of women who are all making waves in the technology world. Cohosted by Brown University's EMSTL, this first-ever JW Inspire WIT event, “Shaking Up Leadership: Women in Tech,” featured thought-provoking conversations about career journeys, overcoming professional challenges, best practices in negotiation, and the future of diversity and inclusion.

We’re ecstatic that about 100 attendees, men and women alike, made this special evening—in our newly redesigned office—one of our most successful events to date.