Today we are releasing the first version of our JW Player SDK for iOS. This software developer kit (SDK) enables publishers to easily build the JW Player video playback and advertising features they love directly into native iOS apps.
This announcement follows closely on the release of our JW Player SDK for Android in January and is the next step in our native mobile product strategy. According to Nielsen, 89% of the time consumers spend on media is through mobile apps, as compared to 11% through mobile web browsers. JW Player is committed to delivering the tools that our customers need to reach these users as their media preferences shift away from the mobile web to native apps.
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