I’m pleased to announce that our JW Player component for AMP HTML is enabled in the latest release of AMP JS (version 1459447315826). The component is free and can be used with any JW Player edition.
For instructions on how to use <amp-jwplayer> in your AMP pages, see our README in the AMP Github repository.
Why Do We Need AMP HTML?
To quote the Accelerated Mobile Pages Project’s web site, “Accelerated Mobile Pages are web pages designed to load instantaneously–they are a step towards a better mobile web for all.”
Indeed, using the mobile web has become a gloomy experience in the past couple years. Most pages are still designed for desktop computers with powerful CPUs, lots of memory, and very fast connections. When viewed on a phone, these pages load slowly, media jitters wildly, scrolling in pages is maddeningly janky. For more background on the challenges facing the mobile web, see the AMP Project announcement on Google’s blog.
So how can using AMP HTML solve these problems? In short, by enforcing restrictions on how pages are constructed to prioritize loading and rendering speed in mobile browsers above all else. This is a gross over-simplification, so if you want more depth, Ryan Chenkie over at Auth0 has written an excellent overview.
Besides better page performance, using AMP will get your pages highlighted in the Top Stories section of Google mobile search results, as illustrated in this screenshot:
For the fully AMP-ified Google experience, visit Google’s news carousel demo in your mobile browser.