Overheard at JW Insights London

This year’s Insights conference in London brought together some of the top minds in the video, advertising, creative, and technology industries. On Thursday, November 15th, JW Player convened its second annual Insights London conference to host an afternoon of discussions centered around the topic of business growth through video intelligence.

JW Player November 2018 Product Release

Monthly update on the latest product improvements and offerings.    Closing out 2018 we’re thrilled to announce four new product releases for this month that enable our clients to:
  • Get better ROI from their investment in video content
  • Diversify their revenue portfolio and improve a site’s advertising experience
  • Enrich their insight into an audience’s video consumption
  • Seamlessly publish videos to Facebook and YouTube
 

The Good, the Bad, and the Ugly of VAST Errors

Breaking down how JW Player’s VP of programmatic advertising, Darjan Milojkovic, thinks about Video Ad Serving Template (VAST) errors. VAST error codes enable the player to communicate back to the ad server to explain why a video tag didn't serve an impression to the user. Despite being labeled an error, not all VAST errors indicate a technical malfunction. On the contrary, you can even argue that some of them are good – even necessary for programmatic advertising.

Takeaways from IBC 2018

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin Every year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always interested in what folks are excited, and worried, about.

Laying solid foundations for a video-first future

Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention. According to Cisco, video will represent 80% of all internet traffic by 2021. Ahead of the 2018 IBC Show, Brian Rifkin, Co-founder & Head of Strategic Partnerships, dives into how media companies and broadcasters can prepare now for a video-based future. Check out the full article here.

Case Study: Driving Business Growth for Penske Media

JW Player worked with Penske Media to improve viewer engagement and monetization. Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse publication for the inside scoop on your favorite band or designer. However, in order to fund the great journalism that goes on at these publications, Penske needed a video and technology partner that could significantly expand its viewer engagement and monetization opportunities - and that’s where JW Player comes in. In our newest case study, learn how JW Player helped Penske drive a 20% lift in ad revenues and an 18x increase in video plays for Variety. Download the full version here.

Playbook: Become a Video-First Publisher

Our comprehensive guide to making video your #1 source of revenue It's a good time to be in video. But it's not exactly easy getting into video. Some think it's as simple as putting content online and watching the views (and revenue) roll in. But nothing could be further from the truth.

Configuring Your Player for Cross-Device Success

Want to adapt your videos for multiple screens? Check out these 3 tips from JW Support

As a JW Player Support Engineer, one of the questions I am asked most is, “How do I best set up one player to deliver my video/ads/live stream across our desktop and mobile sites?” Well, a seamless viewing experience across the most-widely used browsers and devices is exactly what the player was born to provide. No one wants to worry about how their player will affect page layout on, say, the smaller screen of Safari on iOS, or wonder whether their ad will play on Chrome for Android. To this end, here are three considerations to keep in mind when configuring your player.

The Video Advertising Brilliance of Roaring Earth

How the nature website scaled its business with 6-second mobile preroll ads and A/B testing Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama that unfolds every day on the nature video website Roaring Earth. The niche publisher has mushroomed into a profitable online destination 30 million views strong. At JW Insights 2018, CEO Jan Renner shared how a viewer-centric monetization strategy helped Roaring Earth scale its business.