What Are Ad Impressions?

Part 3 of 5 from JW Player’s "Anatomy of a Video" Series

So far in our exploration of video fundamentals, we've examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that turn plays into profits. Measuring them correctly and using these insights in evaluating audience loyalty are critical if you want to monetize successfully.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

Starting Video Instantly after a Pre-roll Ad

Achieving a server-side ad insertion experience on the client-side with JW 8.1

One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is skipped to the main content, it is imperative to start video as quickly as possible. If viewers are stuck waiting for the video to load, they will leave and likely not come back. The rate at which viewers abandon video increases the longer they have to wait. Studies show that most viewers are willing to wait 1-2 seconds for video to start. After that, you can expect a 6% drop-off for each additional second of wait time.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

  • The current state of advertising data, in 5 charts (DigiDay) How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection Regulation. Starting May 25, businesses will need explicit consumer consent to use their data. This is more of a headache for the use of third-party audience data than first-party data that comes directly from the publisher.

Video Player Bidding: The Future of Video & Ad Tech

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising  

We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers.

Browser-Level Autoplay Restrictions: The Advertising Impact

As desktop browsers place restrictions on autoplay, publishers have more reason than ever to embrace click-to-play advertising With changes in the industry over the last year and a half around supporting autoplay for mobile (when muted) and the more recent newsworthy restrictions implemented by Safari 11 and soon Chrome 66, there are some clear pieces of information and actions necessary for anyone in the digital video world.  

The Playback

  • Amazon’s ad business grew 60 percent this quarter (DigiDay) In its fourth-quarter earnings today, Amazon reported that “other” revenue, which mostly means advertising, plus its co-branded credit card agreements, increased to $1.7 billion in the fourth quarter. That’s 60 percent growth year over year.
 

What Is a Video Embed?

Part 2 of 5 from JW Player’s “Anatomy of a Video Series”

Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story of why and how viewers engage with content, the quality of a play matters a lot---but it isn’t the only benchmark. That story begins with “the embed.”

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player