Make Your Video Go Viral with SEO

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Introduction

For publishers, a viral video is the holy grail of online video. Besides the immediate spike in ad revenue, a viral video can do wonders for brand recognition and long-term growth. Dollar Shave Club is a recent example of a small company that rode a viral video success to a billion dollar acquisition.

There’s no question that publishers want their videos to go viral, but cracking the code to predictably creating viral content is a different beast. The goal of this article is to understand how to set your video up for virality: in particular, the necessary search engine optimization (SEO) that allows viewers to discover video content relevant to their interests.

Finally, I’ll touch on the intangible UX factors that make a viral video special and how UX plays a role in searching and interacting with video content.

My Internship at JW Player

This summer I was very lucky to join JW Player as an engineering intern on the Data Team. It has been a fantastic experience. Aside from sailing on the Hudson River, enjoying Ping Pong games, and cycling on the Governors Island, I learned about their state-of-the-art data pipeline, followed Agile practices, and worked with an amazing group of people. I was part of the Discovery squad of the Data Team, worked on evaluating recommendation systems, and was responsible for developing an evaluation tool for our data-driven recommendations.

With data-driven recommendations, we want to show our users relevant videos to increase video plays and user engagement. The question is how to evaluate if the recommended content is relevant, and which metrics to use as the measure. Generally there are three methods for evaluating recommendation systems: offline experiments, online trials, and user studies. In this project, we are using the user study approach, by directly asking the opinions of the viewers whether the recommended video is relevant or not.

 

Architecture of the evaluation tool
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Introducing our newest JW Player Analytics dashboard feature: “Segmentation”!

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JW Player’s Analytics dashboard is focused on helping online video publishers track key, top-level video metrics in real-time.  Our goal is to empower users to make quick decisions to drive audience growth and viewer engagement.

In order to empower our publishers, we needed a way to give them more control over analysis.  Instead of only pre-defined dashboard widgets, users can define their own queries against historical data and see instant results.  Our easy-to-use interface gives non-technical users the answer to key questions about their audience and content.

Meet JW Player at IBC 2016

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The JW Player team is excited to be headed to Amsterdam’s IBC 2016 conference. Each year at IBC, broadcasting professionals in every discipline from strategy to technology gather to debate the evolving landscape of electronic media and digital entertainment. This year, JW Player will demo some new products we’re proud of: our new live streaming product (JW Live), our advanced video recommendations product, and our latest video publishing workflow and analytics tool updates.

If you’ll also be at IBC and would like to meet some of JW Player’s product and engineering team members (or learn more about our player, platform, or video delivery solutions), there are a couple of different ways for you to connect with us:

Customer Spotlight: WWE

The JW Player team is always hard at work developing products that meet the needs of our customers’ evolving video strategies. This video series highlights the unique value that JW Player brings to customers.

This week we’re following Arno Van Mosel, Director of Media Operations at World Wrestling Entertainment (WWE).

New Dashboard User Roles

At JW Player we love getting feedback from our users.  For those of you who use the JW Player dashboard frequently, we’ve been hearing that you would like to see additional types of user roles. Starting today, in addition to Admins and Managers, we now offer the ability to create Read-Only and Content Editor users within the dashboard, for greater control over access to key features such as video management and advertising settings.

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Announcing the JW Player Developer Portal

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If you’ve used our technical documentation over the last couple of months, you’ve probably noticed some changes – and we hope you like them.

JW Player did a soft launch of developer.jwplayer.com in December 2015 with the goal of decreasing “time to Hello World” and making it easier for developers to find the resources they need. Now, with all of our technical documentation and demos migrated to the site, we are happy to officially launch the JW Player Developer Portal!

JW Player Pipeline Conversion Project

Introduction

JW Player receives an average of 45,000 log entries per second (or “pings”) into a lambda architecture data pipeline. This equates to a daily data set that contains between 3 and 4 billion rows. To improve query performance and save storage costs the Data team at JW Player has started an initiative to re-define the data domain where pings are stored as sessions in a columnar format.

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JW7: One Year Later and 3 more Reasons to Update

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A lot has changed in the online video landscape since JW7 launched in June of 2015. Viewing habits and technology standards are constantly shifting. The player has met  these changes head-on, evolving to ensure that publishers and their end-viewers never miss out on displaying and watching video online.  So if it weren’t enough to be quite simply our fastest, most scalable, and easiest-to-use web video player, here are three more reasons to update to JW7 today.