What Is Time Watched?

Part 5 of 5 from JW Player’s “Anatomy of a Video Series”

In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched” metric provides an added layer of nuance by identifying exact points of viewer drop-off and where you can improve your video strategy.

Jeroen Wijering to Speak at VidCon Europe

Join JW Player's Chief Innovation Officer as he shares tips for building an owned and operated video site

If you're a publisher wondering how to deal with Facebook's algorithm change, we hear you. Attracting viewers can be a greater challenge now that (organic) referral traffic from Facebook is no longer a viable option.

As we’ve shared, the true way of surviving the storm is creating engaging video content on your owned and operated (O&O) site. This is, to say the least, easier said than done. What’s the best way to go about it? What are key elements of a successful O&O? These are some of the questions our cofounder and Chief Innovation Officer Jeroen Wijering will explore at VidCon Europe in Zurich, Switzerland on April 22.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player      

What Is a Complete?

Part 4 of 5 from our “Anatomy of a Video Series”

In our series of video fundamentals, we've explored embeds, ad impressions, and plays.  We're now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also unlocked a key component of the all-important Content Score.

How to Write Video Titles that Attract Viewers

The most effective copy supports intent to watch and boosts play rates

The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips and examples for creating successful titles that pull in the views.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • Why Video Ads Still Load Slowly (eMarketer, 2/26) Brian Rifkin, co-founder of video software company JW Player, spoke with eMarketer’s Ross Benes about the technical details that create latency with video ads.

AV1: The Long Road Ahead

Perspectives on the digital video world from JW Player’s SVP of Product Strategy

Last month, Apple became a founding member of the Alliance for Open Media (AOM), the project that manages development of the emerging AV1 video codec, "a next-generation video format that is . . . interoperable and open,” according to the AOM website

The story originated simply from the word "Apple" suddenly appearing on the AOM website, yet within the video tech community it was seen as a seismic shift in the video tech industry.

How to Get Started with Video Player Bidding

Integrate header bidding into your player with just one click

Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player