In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched” metric provides an added layer of nuance by identifying exact points of viewer drop-off and where you can improve your video strategy.
If you're a publisher wondering how to deal with Facebook's algorithm change, we hear you. Attracting viewers can be a greater challenge now that (organic) referral traffic from Facebook is no longer a viable option.
As we’ve shared, the true way of surviving the storm is creating engaging video content on your owned and operated (O&O) site. This is, to say the least, easier said than done. What’s the best way to go about it? What are key elements of a successful O&O? These are some of the questions our cofounder and Chief Innovation Officer Jeroen Wijering will explore at VidCon Europe in Zurich, Switzerland on April 22.
- Collateral damage from Facebook’s news-feed changes begins to pile up (DigiDay) Facebook’s news-feed changes have already killed LittleThings and Cox Media-owned publisher Rare and are threatening other viral ones. But their knock-on effects are expected to reverberate past the publishers themselves to the companies that supported and enabled Facebook strategies that are ending.
- Publishers Could Get A New Weapon Against Facebook and Google (Wired) Representative David Cicilline (D-Rhode Island) plans to introduce a bill that would exempt publishers from antitrust enforcement so they can negotiate collectively over terms for distributing their content.
In our series of video fundamentals, we've explored embeds, ad impressions, and plays. We're now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also unlocked a key component of the all-important Content Score.
The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips and examples for creating successful titles that pull in the views.
- Why Video Ads Still Load Slowly (eMarketer, 2/26) Brian Rifkin, co-founder of video software company JW Player, spoke with eMarketer’s Ross Benes about the technical details that create latency with video ads.
- Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down (Digiday, 3/1) The business model was intrinsically risky. LittleThings decided early on to ride a tiger, in its case Facebook, only to have the tiger turn around and eat it. LittleThings only grew as big as it did because of Facebook — but it couldn’t find that audience elsewhere when Facebook choked off its reach.
Last month, Apple became a founding member of the Alliance for Open Media (AOM), the project that manages development of the emerging AV1 video codec, "a next-generation video format that is . . . interoperable and open,” according to the AOM website.
The story originated simply from the word "Apple" suddenly appearing on the AOM website, yet within the video tech community it was seen as a seismic shift in the video tech industry.
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
- As promised, Facebook traffic to news publishers declines again, post news-feed change (DigiDay) Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January.
- Publishers warm to Google, but still worry about getting crowded out in search results (DigiDay) Some worry about Google’s propensity to show more and more information in its search results. Publishers are grumbling about the trend even as Google has become a growing part of publishers’ referral traffic.
As Senior Product Manager of JW Recommendations, I’m pleased to share some exciting features we’ve been developing to deliver the best in video intelligence:
- Tag exclusion rules
- New Out-Player Widgets
- Powerful API tools
- Even Better Recommendations