Livestreaming continues to gain traction as Facebook, Twitch, and YouTube ramp up their real-time video capabilities. While publishers have had success on each of these platforms, they’ve limited their reach by only broadcasting on one channel at a time. As a result, they have yet to harness the full potential of livestreaming.
Live video helps brands forge genuine, unfiltered, and real-time connections with consumers. As eMarketer found, 80 percent of retail executives say livestreaming helps them create more authentic interactions with their audience, and 60 percent say it helps bring a human element to digital marketing. Facebook also found that live videos are watched three times longer than regular videos on the social network—further proving the effectiveness of the format.
That’s why JW Player launched JW Live, which allows publishers to simulcast live video across a full range of social sites, company websites, and mobile devices. Businesses can use one simple dashboard to distribute, manage, and monetize content on several channels, leveraging the power of several audience touchpoints at once.
But then a new question arises: How can you engage each of these unique audiences through one live video, ensuring that you take full advantage of this opportunity?
Here are four helpful tips for livestreaming across platforms at the same time.