How Facebook’s Changes Could Impact Your Video Strategy

Take control of your video business by engaging viewers on your owned and operated site

Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to approval.

At JW Player, our viewpoint is that this is an ongoing trend. Facebook changing algorithms isn’t anything new, and this latest change underscores the need for publishers to prioritize their investment in their owned and operated (O&O) video sites more than ever before.

 

The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  

  • Publishers are treating Facebook Watch like YouTube (Digiday) "It’s good for publishers to test new products, but publishers will generate the most revenue on their owned-and-operated properties, said Brian Rifkin, co-founder of digital video player company JW Player. He urged publishers to make sure they’re not cannibalizing their own sites by running their video on another distributed platform where the monetization is still unproven.”
 
  • How Many People Did That Story Reach? It Depends Who’s Counting (The Wall Street Journal) “Publishers have long used ‘unique visitors’ as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded in an era when content is being disseminated widely on social media and other platforms.”
 

Video Will Make Up More than 80% of Online Traffic

Are videos on 80% of your webpages?

According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016.

  At JW Player, we don’t take these trends lightly—we see them as game changers. Video isn’t just a nice-to-have anymore; it’s become essential to any publisher’s success. If video consumes about 80% of all internet traffic, then it’s a good idea to put it on 80% of your webpages too. As your video partner, we draw on our industry expertise and data to show you how.

 

A Guide to VAST Errors

Refer to our comprehensive list of VAST error codes if ads don't run as they should

VAST video error codes enable the JW Player to report more specific details back to the ad servers when ads don’t serve properly.

The player uses the <Error> element to provide this feedback. This element is typically nested within the <InLine> or <Wrapper> element of the VAST response. In turn, an <Error> element includes a URI that provides a tracking resource for the error. This error-tracking resource is called when the video player is unable to display the Ad.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • Apple Joins Alliance for Open Media: What Does it Mean?  (Streaming Media) "While Apple's technical motives might be simple, their strategic motives appear more complicated: If it wants to build a video service that competes with Netflix and Amazon, it has to deliver to all devices, not just its own."
   

Join Us at the Consumer Technology Association’s CES 2018 Conference

Learn how to engage audiences with the latest innovations in marketing and video

What are the latest strategies in connecting powerful, can’t-ignore messaging to audiences? Can you create personalization at scale? Which marketing formats are breaking through on premium TV, short-form video, and multiplatform brand integrations? How are analytics helping marketers better target desired audience segments?

Join JW Player as we explore these questions and more at the Consumer Technology Association’s CES 2018 Conference in Las Vegas January 9-12, 2018. Our CEO Dave Otten will be speaking on a panel titled, “Let’s Get Connected: Titans of Audience Engagement.”

Embedding Vertical Videos? We Got You.

Bring 1:1 videos from Facebook to your owned & operated site

When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.

Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16x9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

Happy New Year! Now that we've covered our predictions for video in 2018, let's look at some more 2018 forecasts from the media/video world in this special edition of the Playback:

 

  • Programmatic Faces a Turning Point in 2018 (Ad Exchanger) “Issues such as transparency, fraud and nascent mobile adoption will be addressed in a meaningful way. Other issues like consolidation and attribution, or lack thereof, will continue to permeate.”
 

Let’s Celebrate

From all of us at JW Player:

Best wishes for a happy and healthy holiday season!

Join us in 2018 for the latest on all things video.