David Pashman Joins JW Player as General Counsel

JW Player announced today that it has hired David Pashman, the former General Counsel of Meetup, as its new legal boss. In this role, he will oversee the global legal function, including support for JW Player’s rapidly expanding sales and partnership divisions, as well as work closely with the company’s product and operations divisions.

EMSTL: Shaking up Leadership

What is it like hearing a panel of rock star women talk about their paths to tech leadership and the challenges they faced? Inspiring. Last night JW Player and Brown University’s Executive Master in Science and Technology Leadership co-hosted, Shaking Up Leadership: A Roadmap to Inspiring Female Leaders in a Tech World. With over 100 attendees at JW Player’s Manhattan office, the panelists discussed their varied journeys up the technology industry ladder leading companies through M&As, industry shifts, and global expansions.

Why Video Ads Still Load Slowly

Although digital video advertising is growing rapidly, video ads are often still a pain to load. Brian Rifkin, co-founder of video software company JW Player, spoke with eMarketer’s Ross Benes about the technical details that create latency with video ads.

JW Player and SpotX Streamline Header Bidding to Spur Video Ad Monetization

JW Player and SpotX recently announced a new header bidding solution to drive improved video ad monetization across JW’s huge base of content publishers. Dubbed “Video Player Bidding,” the solution is meant to radically simplify and accelerate JW publishers’ implementation of header bidding, while exposing their inventory to SpotX’s deep pool of demand sources.

JW Player Announces Breakthrough Video Player Bidding Solution for Publishers With Exclusive Launch Partner SpotX

JW Player, the world’s largest network-independent video platform, today announced the launch of Video Player Bidding, a market-changing header bidding solution for video with SpotX, the leading video ad serving platform for publishers, as its exclusive partner for 12 months. Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetization with just one click. The innovative solution allows JW Player’s publisher customer base to easily access SpotX’s extensive and diverse demand marketplace as well as its ad serving capabilities.

JW Player, SpotX Team For One-Click Programmatic Video Header Bidding

JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views JW Player, one of the most distributed digital video players in the world, Monday announced a deal with programmatic ad platform SpotX to launch “Video Player Bidding,” a new header bidding solution for buying video ad impressions.

JW Player and SpotX ink video player bidding agreement

SpotX has announced an integration with JW Player, a partnership offers header bidding-like monetization opportunities for publishers, with Rolling Stone publisher Penske Media already testing the technology. The partnership will see the pair – JW Player is a video streaming provider and SpotX a video ad serving outfit – collaborate exclusively for 12 months, connecting both companies’ respective ecosystems.

Publishers are treating Facebook Watch like YouTube

Facebook’s Watch launched as a tightly curated approach to high quality video, but its future might be more like YouTube. Witness how publishers that aren’t being paid by Facebook make shows specifically for its Watch section can still take advantage of the Watch real estate by posting their existing shows there.