Facebook’s Watch launched as a tightly curated approach to high quality video, but its future might be more like YouTube. Witness how publishers that aren’t being paid by Facebook make shows specifically for its Watch section can still take advantage of the Watch real estate by posting their existing shows there.
At JW Player Insights in London, where digital publishers and broadcasters come together to share best practices and learn about the future of video from industry experts, McGee said as long as it contains all the “vital ingredients” the size of the screen the story is told on is irrelevant.
Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings.
Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.
JW Player was nominated for "Best Publishing Platform" along with Talpa Media for Utopia TV's site.
Autoplay has become synonymous with publishers putting monetization ahead of user experience. The leading browsers, Google Chrome and Apple’s Safari are taking steps to block videos that play automatically with sound on. Publishers will have to post videos that people actually want to watch by choosing to start them.
The two most important trends to be on top of right now are replacing all Flash advertising content with HTML5 creative and understanding how the browser companies will be curbing advertisers from screaming at prospective customers. JW Player’s Brian Rifkin and Eric Boyd share tips and best practices for online publishers to stay up-to-date and optimize their video content and ad performance.
Over the past year, the technology that powers Fast Company has been completely overhauled. Everything from the tech stack to the content management system, the video platform, and analytics package has changed. Fast Company's executive editor writes: "For video, we migrated off an aging platform and onto the JW Player platform. This has allowed us to optimize our video workflow and to experiment with new integrations across our sites. As a result, our video views have more than doubled since the beginning of this year, and continue to grow."
Rubicon Project announced the launch of a new outstream video advertising solution. The video player, which has been successfully rolled out to over 300 publishers on the Rubicon exchange, uses the video capabilities of JW Player, a worldwide network-independent video platform.
According to the web video tech company JW Player, 65% of video plays that happen via Chrome browsers start automatically, without a person clicking on a play button. More than half (53%) of videos that are played using Safari start automatically.
This Old House, a multiplatform media company with tie-ins to a popular PBS television program for DIY home improvement enthusiasts, is doubling down on its live offering using JW Player.
JW Player claims more than 20,000 customers, including enterprises such as Univision, Hearst, Red Bull, VICE Media and Bell Media. Its video player footprint spans 193 countries and is live on more than 2 million sites with more than 1.3 billion monthly unique viewers across all devices.