Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the most cost-effective CPM. For example, Little Things dumped autoplay, mobile interstitials and outstream in favor of click-to-play. “We wanted video views to be on the consumer’s terms,” said Justin Festa, chief digital officer for Little Things, at JW Player’s JW Insights event in New York on Thursday.
2016 was a watershed year for video: Live streaming changed the face of broadcasting, delivering breaking news over social feeds; Apple and Google made their browsers consistent with the desktop versions allowing native app publishers to auto-start video playback inline on the page; and Flash's continued depreciation was a positive sign for most.
Opera TV has entered into a partnership with the digital and mobile video platform and player company JW Player. As a result, Opera TV Snap and JW Player will enable the latter’s over two million supported websites to package online video channels into ready-to-run TV apps.
JW Player pioneered video on the web, and back in 2008 they were the world's first open source video player. Today, they've grown up and have customers spanning the globe from 193 countries.
Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000 websites within JW Player’s network.
Dave Otten, CEO and Founder, JW Player, expects programmatic to emerge as a key factor in over-the-top TV (OTT) environments, as well as desktop and mobile. “Programmatic will follow the eyeballs to OTT. There should be a lot of cross-platform targeting.”
JW Player’s John Luther, who spoke at Streaming Media West, shared some statistics about Flash, HLS, and DASH usage among the more than 2 million websites and 17 billion videos played per month using the player. Specifically, he reported that of the streams that JW Player delivered, 58 percent were delivered via HTML5, compared to 42 percent for Flash.
Little-known fact about JW Player: YouTube used a version of JW's video player for two years before Google came along. The company has been in the online video space since almost the start, and it's still fostering that startup culture.
Streaming with Facebook Live and YouTube Live is simple, JW Player knows, and that's the model it tries to match with JW Live, the live video solution launching today. According to the video player and platform company, JW Live is cloud-based, easy to integrate, and enterprise-grade.
Video player and platform company JW Player introduced a recommendation system today that creates personalized and updated suggestions for each viewer. Built entirely in-house, the system can create playlists based on trending videos (using real-time viewer activity to show what's hot at that moment), similar videos (recommending videos based on the viewer's behavior as well as content within the video), and search (where the playlist is based on keywords or an in-video search).
Online video platform provider JW Player is adding virtual reality and 360-degree video capability to its streaming service offerings for publishers, jumping feet-first into the VR segment with a product that includes SDKs to enable streaming over native apps, in addition to an HTML5 plugin for browser-based streaming.
“JW Player has been a terrific partner in our early successes,” said McClatchy's director of video product and operations, Meghan Sims. "JW Player 360° video technology is an important piece in the evolution of video storytelling here at McClatchy. And it's going to be a big part of some exciting things we have planned next year."