Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000 websites within JW Player’s network.
“This could be a big deal for web video. I think when people start adjusting their video players and websites there will be a significant uptick for publishers in terms of video plays,” said Jeroen Wijering, head of product at online video technology provider JW Player.
Little-known fact about JW Player: YouTube used a version of JW's video player for two years before Google came along. The company has been in the online video space since almost the start, and it's still fostering that startup culture.
Streaming with Facebook Live and YouTube Live is simple, JW Player knows, and that's the model it tries to match with JW Live, the live video solution launching today. According to the video player and platform company, JW Live is cloud-based, easy to integrate, and enterprise-grade.
Video player and platform company JW Player introduced a recommendation system today that creates personalized and updated suggestions for each viewer. Built entirely in-house, the system can create playlists based on trending videos (using real-time viewer activity to show what's hot at that moment), similar videos (recommending videos based on the viewer's behavior as well as content within the video), and search (where the playlist is based on keywords or an in-video search).
“JW Player has been a terrific partner in our early successes,” said McClatchy's director of video product and operations, Meghan Sims. "JW Player 360° video technology is an important piece in the evolution of video storytelling here at McClatchy. And it's going to be a big part of some exciting things we have planned next year."
With Showcase, brands can create standalone video websites or create video-heavy sections for their existing sites. Those pages can be branded with your own logo and footer text. JW Showcase uses templates for fast site creation, and comes with two default themes: Light and Dark. If you have a CSS developer in-house, you can modify the themes to your liking. You can also add your own HTML metatags for improved search engine discovery.
JW Player Co-founder and SVP of Video Sales Brian Rifkin joins panel discussion at the Video Ad Summit about monetizing video content publishers and creators. The panelists addressed a number of critical issues including how to deliver world-class user experiences that combine both content and advertising, why it’s critical to distribute content to as many places as possible, how to help advertisers capitalize on emerging opportunities like vertical video and other new formats, the role that data is playing in their monetization strategies and what important trends are going to play out over the next year, among other things.
JW Player announced yesterday that it has added Univision as a new enterprise customer in the first quarter, a significant win for the company. JW Player’s platform is being used in part to support Univision’s streaming of the high-profile Copa America Centenario matches this month, including on its mobile apps.
JW Player scored a deal with Spanish-language television network Univision to support its online and mobile streaming efforts during the Copa America Centenario, a futbol tournament being played for the first time in the U.S. throughout June. The customer win was one of several "key first quarter" deals signed by the streaming platform, along with LittleThings, an aggregator of "feel-good" content including user-submitted video.
This week at JW Insights conference (hosted by JW Player), former Buzzfeed president and current founder of live stream news channel Cheddar, Jonathan Steinberg, proclaimed that a business created yesterday, can’t successfully be created tomorrow. Some might agree, but if any company is out to prove Steinberg wrong, it’s Playboy. From its Newfronts presentation today in New York City, the over 60-year-old brand showed that it’s been out-Vice’ing Vice for decades. And now, with the launch of a new branded content studio “Playboy Studios” and the forthcoming rollout of 14 original series, Playboy is out to prove the staying-power of its brand.
"We view it as another closed ecosystem," said Dave Otten, CEO and co-founder of JW Player, in an interview with FierceOnlineVideo. He said the enterprise-focused online video platform provider encourages its clients, such as Hearst, to publish not just on their JW Player-based platforms but also to YouTube, Vimeo, and now to Video Direct, "because you get access to a user base that ultimately gives the publisher more access to (a bigger) audience," he said.