What is it like hearing a panel of rock star women talk about their paths to tech leadership and the challenges they faced? Inspiring. Last night JW Player and Brown University’s Executive Master in Science and Technology Leadership co-hosted, Shaking Up Leadership: A Roadmap to Inspiring Female Leaders in a Tech World. With over 100 attendees at JW Player’s Manhattan office, the panelists discussed their varied journeys up the technology industry ladder leading companies through M&As, industry shifts, and global expansions.
Float Left, a pioneer in OTT and video technology, today announced a partnership with JW Player, the world's largest network-independent video platform. By leveraging JW Player's video delivery and intelligence technology, Float Left offers a complete OTT solution for content publishers and broadcasters worldwide.
One in six people in the world uses the video player from Jeroen Wijering (37) from Losser. His company, JW Player, already had offices in Eindhoven, London and New York. It now adds a fourth: in Sydney. "If you lean back, you will be caught up," he says in Tubantia.
Although digital video advertising is growing rapidly, video ads are often still a pain to load. Brian Rifkin, co-founder of video software company JW Player, spoke with eMarketer’s Ross Benes about the technical details that create latency with video ads.
JW Player and SpotX recently announced a new header bidding solution to drive improved video ad monetization across JW’s huge base of content publishers. Dubbed “Video Player Bidding,” the solution is meant to radically simplify and accelerate JW publishers’ implementation of header bidding, while exposing their inventory to SpotX’s deep pool of demand sources.
JW Player, the world’s largest network-independent video platform, today announced the launch of Video Player Bidding, a market-changing header bidding solution for video with SpotX, the leading video ad serving platform for publishers, as its exclusive partner for 12 months. Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetization with just one click. The innovative solution allows JW Player’s publisher customer base to easily access SpotX’s extensive and diverse demand marketplace as well as its ad serving capabilities.
JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views JW Player, one of the most distributed digital video players in the world, Monday announced a deal with programmatic ad platform SpotX to launch “Video Player Bidding,” a new header bidding solution for buying video ad impressions.
SpotX has announced an integration with JW Player, a partnership offers header bidding-like monetization opportunities for publishers, with Rolling Stone publisher Penske Media already testing the technology. The partnership will see the pair – JW Player is a video streaming provider and SpotX a video ad serving outfit – collaborate exclusively for 12 months, connecting both companies’ respective ecosystems.
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series.
Facebook’s Watch launched as a tightly curated approach to high quality video, but its future might be more like YouTube. Witness how publishers that aren’t being paid by Facebook make shows specifically for its Watch section can still take advantage of the Watch real estate by posting their existing shows there.
At JW Player Insights in London, where digital publishers and broadcasters come together to share best practices and learn about the future of video from industry experts, McGee said as long as it contains all the “vital ingredients” the size of the screen the story is told on is irrelevant.
Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings.