According to the web video tech company JW Player, 65% of video plays that happen via Chrome browsers start automatically, without a person clicking on a play button. More than half (53%) of videos that are played using Safari start automatically.
This Old House, a multiplatform media company with tie-ins to a popular PBS television program for DIY home improvement enthusiasts, is doubling down on its live offering using JW Player.
JW Player claims more than 20,000 customers, including enterprises such as Univision, Hearst, Red Bull, VICE Media and Bell Media. Its video player footprint spans 193 countries and is live on more than 2 million sites with more than 1.3 billion monthly unique viewers across all devices.
JW Player's Eric Boyd and Streaming Media's Tim Siglin discuss streaming players and delivering a consistent end user experience in this interview from Streaming Media East 2017.
Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the most cost-effective CPM. For example, Little Things dumped autoplay, mobile interstitials and outstream in favor of click-to-play. “We wanted video views to be on the consumer’s terms,” said Justin Festa, chief digital officer for Little Things, at JW Player’s JW Insights event in New York on Thursday.
It’s a bright day for JW Player. The network-independent video platform, whose customers span across 193 countries, has hired on Bill Day as its new Chief Operating Officer. The former Tremor Video CEO will be responsible for the company’s strategic leadership while also managing sales, product, marketing, business development, finance and human resources.
Opera TV has entered into a partnership with the digital and mobile video platform and player company JW Player. As a result, Opera TV Snap and JW Player will enable the latter’s over two million supported websites to package online video channels into ready-to-run TV apps.
JW Player pioneered video on the web, and back in 2008 they were the world's first open source video player. Today, they've grown up and have customers spanning the globe from 193 countries.
2016 was a watershed year for video: Live streaming changed the face of broadcasting, delivering breaking news over social feeds; Apple and Google made their browsers consistent with the desktop versions allowing native app publishers to auto-start video playback inline on the page; and Flash's continued depreciation was a positive sign for most.
Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000 websites within JW Player’s network.
Dave Otten, CEO and Founder, JW Player, expects programmatic to emerge as a key factor in over-the-top TV (OTT) environments, as well as desktop and mobile. “Programmatic will follow the eyeballs to OTT. There should be a lot of cross-platform targeting.”
JW Player’s John Luther, who spoke at Streaming Media West, shared some statistics about Flash, HLS, and DASH usage among the more than 2 million websites and 17 billion videos played per month using the player. Specifically, he reported that of the streams that JW Player delivered, 58 percent were delivered via HTML5, compared to 42 percent for Flash.