Chromecast & the Future Of Web TV

In this post, we’ll discuss the state of Web TV today and some thoughts on how & why Google’s Chromecast will boost its adoption. Named Gadget of the Year by Time Magazine, this cool little dongle plays internet video on your TV for just $35. Moreover though, it provides a fresh approach to Web TV interaction that, in the words of Netflix’s Todd Yellin, “Could take second-screen TV mainstream“.

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VAST 3 and VMAP 1 – Supporting New Standards in Video Ads

JW Player Ads Edition now supports the IAB’s VAST 3.0 and Video Multiple Ad Playlist 1.0 (VMAP 1.0) video ads standards. Each of these new specifications bring an array of new features and functionality that was not present in VAST 2.0. The updates aim to enhance the video advertising ecosystem by providing additional monetization mechanisms for publishers and better error reporting for ad networks. JW Player supports these standards as of our 6.8 release.

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Implementing FCC Closed Captioning Updates

As of January 1, 2014 the FCC requires programs on live US television to include closed captioning when they are re-shown on the Internet. Additional requirements include a set of enhancements to make captions more accessible to a variety of needs. The FCC has adopted these requirements based off of provisions in the Twenty-First Century Communications and Video Accessibility Act of 2010 (CVAA). This Act is a giant step forward in updating laws passed during the 80′s and 90′s to fit with modern technologies.

captions

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2013: Year End Review

With 2014 in full swing, I thought it would be a good time to reflect on the last twelve months for JW Player and look forward to what we believe will be an exciting year.

For JW Player, 2013 was a transformative year. Adoption of our products continued to grow at a break-neck pace. To help give you a sense, from November to December, the number of impressions that passed through a JW Player increased by 1 billion streams, while the number of unique viewers watching video on our products increased by 60 million people. That’s just our month-over-month growth. In total, nearly 8 billion streams and 700 million unique viewers watched video on our products in December alone! Not a day goes by where we are not amazed by our scale. When we started this company, we could not have imagined seeing that type of growth and are excited at what 2014 has in store.

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JW Player Pro Skins Redesigned

JW Player Skins Redesign 2013

Today, we are proud to announce the freshly redesigned JW Player Pro Skins.

JW Player has always offered customers the ability to create unique player skins, while also including more packaged skins than any other video player. These skins are used by many websites as an out-of-the-box solution for customers looking to showcase video. In the past, packaged skins were only offered as a Premium feature, but as of earlier this year, were made available to JW Pro customers.

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Analyze this! – How to use JW Player’s API with Google Analytics

JW Player and Google Analytics

In this age of information, analytics are king. Content providers like to know how their products are being used and when people are using specific features. It comes as no surprise that many providers want to know how their videos are being watched so they can improve the viewing experience. Surely, knowing your audience and their viewing habits are a sure fire way to keep everybody happy.

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Video Ad Technology

As more overall video consumption moves online, Video advertising has experienced significant growth over the past several years.  The Interactive Advertising Bureau’s (IAB) annual Internet Advertising Revenue Report (U.S.) has shown an annual growth rate (CAGR) of more than 30% per year since 2007.  PricewaterhouseCoopers’ “Global Media Outlook” supports this position, projecting growth in the video’s share in overall advertising revenue to over $12 billion in 2017.

video-revenues-2008-2017
source: PWC Global Media Outlook
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