JW Player Ads Edition now supports the IAB’s VAST 3.0 and Video Multiple Ad Playlist 1.0 (VMAP 1.0) video ads standards. Each of these new specifications bring an array of new features and functionality that was not present in VAST 2.0. The updates aim to enhance the video advertising ecosystem by providing additional monetization mechanisms for publishers and better error reporting for ad networks. JW Player supports these standards as of our 6.8 release.
As of January 1, 2014 the FCC requires programs on live US television to include closed captioning when they are re-shown on the Internet. Additional requirements include a set of enhancements to make captions more accessible to a variety of needs. The FCC has adopted these requirements based off of provisions in the Twenty-First Century Communications and Video Accessibility Act of 2010 (CVAA). This Act is a giant step forward in updating laws passed during the 80′s and 90′s to fit with modern technologies.
We all know Android fragmentation is a big deal: tech journalists love to write about it. But how does this situation actually impact web video? In this post, we’ll check out some forks in the road and how to smooth video playback on Android.
With 2014 in full swing, I thought it would be a good time to reflect on the last twelve months for JW Player and look forward to what we believe will be an exciting year.
For JW Player, 2013 was a transformative year. Adoption of our products continued to grow at a break-neck pace. To help give you a sense, from November to December, the number of impressions that passed through a JW Player increased by 1 billion streams, while the number of unique viewers watching video on our products increased by 60 million people. That’s just our month-over-month growth. In total, nearly 8 billion streams and 700 million unique viewers watched video on our products in December alone! Not a day goes by where we are not amazed by our scale. When we started this company, we could not have imagined seeing that type of growth and are excited at what 2014 has in store.
Today, we are proud to announce the freshly redesigned JW Player Pro Skins.
JW Player has always offered customers the ability to create unique player skins, while also including more packaged skins than any other video player. These skins are used by many websites as an out-of-the-box solution for customers looking to showcase video. In the past, packaged skins were only offered as a Premium feature, but as of earlier this year, were made available to JW Pro customers.
We just pushed our 8th version of the State of HTML5 Video Report, hitting 2 years of coverage for this exciting tech. In this post, I’ll provide some highlights of the progress made, plus work that’s still to come.
In this age of information, analytics are king. Content providers like to know how their products are being used and when people are using specific features. It comes as no surprise that many providers want to know how their videos are being watched so they can improve the viewing experience. Surely, knowing your audience and their viewing habits are a sure fire way to keep everybody happy.
As more overall video consumption moves online, Video advertising has experienced significant growth over the past several years. The Interactive Advertising Bureau’s (IAB) annual Internet Advertising Revenue Report (U.S.) has shown an annual growth rate (CAGR) of more than 30% per year since 2007. PricewaterhouseCoopers’ “Global Media Outlook” supports this position, projecting growth in the video’s share in overall advertising revenue to over $12 billion in 2017.
Whether you’re watching an episode of your favorite TV show, or wanting to see your best friend’s kid, cat, or dog roll around on the floor, videos are a significant part of browsing the web. With the growing availability of portable devices that conveniently fit into palms, pockets, and bags, you are are more likely than ever to view video on a smartphone or tablet. With millions of apps available on the marketplace, how are you going to watch the video – in an application or in the device’s mobile web browser? According to the Nielsen 2013 Consumer Mobile Report, videos are being watched in mobile browsers just as frequently as in applications in developed markets.
Today, we have exciting news to share with our community. After months of hard work, we are officially changing our company name from LongTail Video to JW Player. We are absolutely thrilled to make this change, as we think it better captures who we are and what we are trying to accomplish in the future.
As part of our rebrand, we have moved our website from longtailvideo.com to jwplayer.com. In addition to our new graphics and colors, you will notice that we streamlined our site navigation significantly so that users can more easily learn about our products and get video up on their sites. We also renamed our popular online video platform, Bits on the Run, “JW Platform”. When you have a moment, please go explore our new site. It was a massive move for us and we would really appreciate your feedback!