Date: October 8, 2014 | Author: John Luther
We’re pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and advertising features they love into native Android apps.
Cisco predicts that by 2018, two-thirds of the world’s mobile data traffic will be video content. According to ComScore, 47% of Internet traffic is attributed to mobile apps (more than desktops) and the average mobile consumer spends 86% of their time using mobile apps.
JW Player for Android SDK opens this fast-growing world of native mobile apps to the community of over two million web sites that use JW Player. At the same time, this SDK empowers publishers new to JW Player to include video and audio streaming in their native Android apps.
This is our first SDK for devices, and more are coming, including iOS. Also, with the recent addition of Google Chromecast support for our desktop players, we are delivering broader device coverage for publishers to expand their audiences and increase monetization on traditional TV screens. We have a similar goal with all of our SDKs: to provide publishers with more opportunities for delivering video content and ads to phones, tablets, OTT boxes, TVs and other devices.
Date: September 10, 2014 | Author: Amy Liu
You might have noticed a “spinning logo” banner on the JW Player Labs site today. We are participating in the 2014 Internet Slowdown. The banner will only be shown today, and only once to each site visitor.
We aren’t actually slowing down our site or software. The Slowdown is a coordinated symbolic act to raise awareness of the Net Neutrality debate. On the Internet, all data on the network is treated equally–it is a neutral, level playing field. The pages that are served from your personal blog are given no more or less priority than pages from other sites on the Web, even giants like Google or Facebook. The same is true for Skype calls, Netflix movies, and any other application that uses the Internet to transmit data packets.
Date: September 10, 2014 | Author: Cindy
Come meet our very own Jeroen Wijering at the 2014 IBC Conference in Amsterdam from September 13th-14th. IBC is the global meeting place for everyone engaged in creating, managing and delivering the future of electronic media and entertainment technology.
Jeroen and Charlie Good from Wowza will be showcasing demos on HLS and DASH adaptive streaming at the IBC Conference. Stop by Wowza’s Stand (3.B17) to attend one of two JW Player/Wowza sessions:
Saturday, September 13th at 3:00pm
Sunday, September 14th at 3:00pm
These demos will show implementations of Wowza Engine + JW Player running adaptive streaming using the Apple HLS and the MPEG DASH protocol. Advanced functionalities include VTT captioning and multiple audio tracks. This is the first time JW Player will be showcasing MPEG DASH support! Check out our demo below, where you can choose from a variety of MPEG DASH options.
See a complete list of Wowza IBC events here. Jeroen will also be at the Wowza afterparty on Saturday, July 13th, so make sure you stop by.
Date: August 27, 2014 | Author: Adam Greenbaum
Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update
JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.
Improved Advertising Capabilities
As video advertising continues to rapidly grow in popularity, we strive to deliver new functionality to help publishers take advantage of this monetization opportunity. In JW Player 6.10 Ads Edition we added new and simplified capabilities for VAST Ad Tag Waterfalling and Ad Scheduling. The ads control bar has also been refined based on many customer requests to fade away after the ad starts playing.
Native VAST Ad Tag Waterfalling
JW Player 6.8 Ads Edition was the first to implement VAST 3.0 video advertising in a simple, straightforward way, supporting VAST tags from nearly any Ad Server/Network. JW Player 6.10 Ads Edition builds on this industry-leading VAST capability by adding native Ad Waterfalling support.
To better understand the value of Ad Waterfalling, lets look at the problem it is trying to solve: Ad Fill Rate. When a video player makes an ad request, there is the potential for that ad request to not return an ad. The Ad Fill rate is the percentage of ad requests that are fulfilled and return an ad. In practice, this means that publishers are not able to monetize every video play.
Ad Fill Rate
Date: August 21, 2014 | Author: Eric Hoffert
As the new kid (CTO that is) on the block, I’m excited to share that a number of our customers including Baeblemusic, SnagFilms, and RiffTrax have gone live using JW Player’s Chromecast integration for their video player deployments, enabling users to interact with their content on the big screen. Our customers have enabled streaming of free movies, TV shows, music videos, artist interviews, movie trailers, video game highlights, video gameplay, and paid original video content for their users via this integration.
These rollouts rapidly follow the launch of Chromecast support in July, which enables users to cast video onto a Chromecast connected TV and then use their computer as a remote control. JW Player is the only standalone web video player on the market offering Chromecast streaming that is fully integrated with standards-based VAST video advertising, as well as the ability to customize the look and feel of the branded video player in the primary screen. Keep reading to see more of our amazing Chromecast customer integrations!
Date: July 25, 2014 | Author: Jon-Sun Lu
JW to speak at UX Panel
Jeroen Wijering, the creator of JW Player will be part of a panel discussion this Tuesday at the Meetup.com headquarters, and he will be discussing the evolving concept of “seamless technology”. Jeroen will be joined by Will McLeod of Keen Home, Daniel Klainbaum of Moment Design, and David Antunes of Applico, Inc. Each of the panelists have their own ideas of what “seamless technology” means to them and to our future, and we can’t wait to be a part of the discussion that will follow.
We would love for you to join us at the Panel! You’ll have a chance to ask Jeroen and the other panelists questions, as well as enjoy a drink or two at the Meetup Headquarters. To RSVP (it’s free!) and find more information, head over to the event page on Meetup.com.
Date: July 22, 2014 | Author: Eric Boyd
Keyboard Controls, HD 1080p Encrypted HLS, and Casting
Last week we finished pushing out the latest version of JW Player to all of our platforms. The JW Player 6.9 release adds major updates in three areas of the player; keyboard accessibility, HLS streaming, and the ability to play content on Google Chromecast connected devices.
Accessing and controlling a web application with a keyboard should be simple and easy. Unfortunately, it is not and many applications struggle to implement the ability to tab through all of the actionable elements. This becomes particularly challenging with applications that have nested menus and numerous toggles to adjust settings. Assuming that you can even tab into the application, you can can quickly get lost or even stuck inside all of the elements. The only way out is to click outside of the element, which is not always possible for viewers, especially those with vision impairments.
Date: July 18, 2014 | Author: Amy Liu
JW Player is getting “reel” next week at ReelSummit 2014 (yes, we’re pretty punny over here). The 2014 Reel Summit is a two-day conference for marketers and content creators who are serious about the evolution of digital video marketing. If your career or livelihood is directly affected by the success or failure of digital video initiatives, then join JW Player and hundreds of other inspiring brands, marketers, and industry thought-leaders as we converge in San Francisco from July 24th to 25th!
Don’t forget to use JW Player’s discount code “JWPLAYER” to receive a whopping 35% off of ReelSummit tickets! Get your tickets now or keep reading to find out where and when you can meet Jeroen Wijering, founder and Chief Architect of JW Player!
Those of you who’ve followed along with our open-source repository have probably noticed an unusual quiet spell on our check-ins the past couple of months. Rest assured, we haven’t been idle! Instead, we’ve been busy moving our code from Subversion over to a new repository in GitHub. We did this for a number of reasons, not the least of which being that the rest of our organization has been using Git for quite some time. I’ll lay out a few benefits we’ll all see from this new setup.
Date: July 2, 2014 | Author: John Luther
With the recent announcements from Apple/Netflix and Mozilla, all modern desktop browsers will soon support the proposed HTML Encrypted Media Extensions (EME) standard. EME provides a standardized approach for playing encrypted content in HTML5. One application of encrypted video is the enforcement of Digital Rights Management (DRM) on paid video content. Many content owners (film studios, sports leagues, etc.) mandate using DRM to distribute their content online.
What does all of this alphabet soup mean for users? In short, the EME standard enables publishers to deliver premium video to browsers without the need for plugins. To date, doing DRM in the browser requires the Adobe Flash, Microsoft Silverlight or Google Widevine plugins. These plugins use non-interoperable file formats, protocols and DRM key systems, creating fragmentation. EME solves (most of) these issues, enabling premium video in HTML5 using a single file format and streaming protocol.