Integrate header bidding into your player with just one click
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
It’s Finally Here!
Header bidding has been an industry standard in display for a few years, but video header bidding is still cutting-edge. While video header bidding unlocks more ad revenue via increased fill rate and higher CPMs, it comes with many hurdles that most publishers haven’t been able to overcome.
JW Player recognized the market challenges and the incredible benefits of video advertising and knew that partnering with a top tier advertising technology company was the solution. After much due diligence, JW Player chose to team up with SpotX to offer the best integration to publishers. SpotX is a video ad serving platform that offers programmatic infrastructure for premium media owners & publishers, providing them with access to 65+ demand sources with reduced latency.
Why It Matters
Video header bidding is fragmented and difficult to implement at scale. The process is complex, requiring a lot of custom coding that can slow down your entire page as well as a fair amount of control over the page where you’re running video. If you’re motivated, it’s doable but not ideal.
As a publisher, you want more control over how advertisers are programmatically bidding on your video inventory. Header bidding boosts ad revenue via increased fill rates and higher CPMs, as well as provides the desired control, but there is no easy solution that leads to fast bids and ads. On the other side of the table, advertisers want more access to quality video inventory. JW Player’s Video Player Bidding is the first solution that gives both sides the control they’ve been seeking.
Through the integration built directly into JW Player, you can provide buyers access to player settings, content settings, and viewability data, which increase the value of your inventory. This all happens before the user clicks the player. That means no extra buffering before the ad loads and increased viewer retention.
Why It’s Hard
Whether you’re just starting with video header bidding or are working on integrating your fifth bidder, any integration takes some work to get set up. In the past you would need to load a script in the page header, request a bid from the bidder, wait for the response, then proceed down the path from there. This can require 100 lines of code or more on the page with multiple network requests — and all of this overhead creates latency and slows the page down!
Welcome to Video Player Bidding
Alternatively, you can use just a few lines of code in the player configuration:
What this means is that if you’re already running video ads with JW Player, turning on video player bidding could be as simple as one click in our dashboard. The ease of implementation is by far the biggest benefit.
Beyond the simplicity, working with one bidder like SpotX means minimal added page latency. By not requiring additional code in the header, your page load time and player setup time remain low. As we’ve evangelized in the past, and have continued to do so, this is incredibly important for user experience.
How Do I Get Started?
As you’d expect, the process is simple. We’ll break down your next steps:
- Already running ads via JW Player and have a relationship with SpotX
- Reach out to your SpotX rep for information. You’re just a few clicks away!
- Check out our Getting Started Guide for more details
- Already running ads via JW Player but aren’t yet working with SpotX
- Not yet a JW Player customer but have a relationship with SpotX
- We’d love to hear from you!
- Getting up and running with JW Player takes no time at all. If you’re migrating from another player, we’re happy to consult on the migration process
- Once you’ve got video ads running with JW Player, turning on video player bidding is just a click away!
- I don’t currently work with JW Player or SpotX but I sure want to!
- We’re excited to work with you too! Reach out to JW Player, and we’ll get you in touch with the right people and get your video ads running ASAP
To learn more about getting started with Video Player Bidding, schedule time to talk with one of our video experts.