Video Ad Support

JW Player offers the biggest toolbox and broadest industry support for video advertising. Maximize online video ad revenue from every device, including mobile & OTT platforms.

Works With Any Ad Server, Network, or Exchange

Easily integrate with any ad service, including YuMe, Tremor, SpotX, LiveRail,, and Google. And as a Certified Publishing Partner, we have dedicated support for Google’s DFP and AdX.

Deliver Video Ads Across Platforms

If it’s a recognized video advertising standard (on desktop, mobile web, or native apps), JW Player can work with it — like the industry’s latest VAST3, VPAID2, and VMAP. Plus, stay Flash-independent with broad HTML5 support.

Always Be in Control

Create a unique video ad experience that works for your audience & business model. Set up ad schedules with skipping, waterfalls, overlays, companions, and targeting — whether you prefer to do so through JW Player’s intuitive dashboard UI or through our robust ads API endpoints.

Ad Tag Formats (VAST, IMA)
Web Player
Android SDKs
Ad Tag Formats (VAST, IMA)
JW Player is committed to keeping up with industry standard ad formats.
Interactive HTML5 Ads (VPAID2)
Keep viewers engaged with industry-standard VPAID2 formatted ads.
Ad Scheduling (JSON, VMAP, Dashboard)
Advanced ad scheduling made easy. Includes podding, skipping, and waterfalling.
Ad Skipping
Keep your viewers happy with simple ad skipping controls.
Ad Waterfalling
Maximize revenue by falling back to alternate ad tags.
Ad Pods
Play groups of ads in a single ad break to maximize opportunities for ad impressions.
Overlay Ads
Get impressions while your content seamlessly plays in the background.
Companion Ads
Maximize advertiser impact with additional, synchronized ad units near your player.
Outstream Ads
Load a player at any point on the web page to deliver a highly viewable ad experience.
Targeting Macros
Get control over your ad targeting using The JW Player’s tagging & tracking functionality.


JW Player offers more video-ads-specific API methods and callbacks than any other player on the market.



Whether you’re new to monetizing video or have big video revenue goals, it’s easy to get up and running with JW Player’s video advertising tools.


Grow your video & ad plays with the click of a button