How Eurosport used JW Player to bring a broadcast-quality digital video experience to millions of viewers across Europe for the Olympic Winter Games PyeongChang 2018.
As the new home of the Olympics in Europe, Discovery and its leading sports brand, Eurosport, looked to transform the viewing experience for the Olympic Winter Games. Eurosport had high ambitions, offering fans the chance to see every minute of the Games live for the first time across Europe via its digital services. The eyes of the world were on the most prestigious sports event on the planet, and Eurosport’s coverage demanded a broadcast-quality digital video experience for its viewers.
Eurosport required a video platform that could integrate with its 3rd party partners for monetization and analytics as well as provide flawless video playback. With limited time to prepare in the build up to its first Games, Eurosport also sought a partner that was nimble enough to handle quick implementation and be responsive as the project evolved.
Eurosport chose JW Player to exclusively stream its inaugural Olympic Games coverage on its owned and operated website platforms. After assessing potential vendors, the company found that “JW Player provided the full suite of services we required to deliver first-class user experience,” said Andrea Fanfani, Olympic Digital Product Manager for Eurosport.
JW Player’s platform and lightweight player offered tangible solutions for delivering exceptional video. “We chose JW Player for a mix of the cleanliness of the code, the easy integration with our other partners, and the impact on user experience,” said Fanfani.
“All the systems had to be ready on the same day and same time,” said Fanfani. “The key for us was to integrate all of our partners seamlessly. JW Player was the necessary ‘glue’ to drive performance.”
Hours of Coverage
With JW Player’s robust integrations and premium technology, Eurosport Digital’s coverage of the Winter Olympics was a massive success. In total, Eurosport streamed 4,000 hours of programming and content to 48 markets in 21 languages on its global homepage and local versions of the site. The coverage included 900 hours of live action, which complied with the event’s requirements for secure live streaming.
Across more than 100 Olympic events, every video was delivered with zero downtime. “The video delivery for the Olympic Games was incredibly efficient–helping us deliver the first truly digital Games across Europe,” said Fanfani. “With JW Player, sports fans were able to view thousands of videos on our platforms in perfect quality.”
Following the success of the Olympic Games project, Eurosport now intends to use JW Player for future sporting events, including the Roland Garros, Wimbledon, the U.S Open, and the Tour de France. “JW Player is the premium player of our big events in 2018,” said Fanfani.
“JW Player was a world-class partner enabling us to meet our commitment to deliver the first truly digital Games across Europe, with flawless delivery across every screen, device, and property.”
Ralph Rivera, Executive Vice President and Managing Director