At JW Insights 2018, our Cofounder & Chief Innovation Officer Jeroen Wijering shared how video intelligence benefits publishers—and everyone else—in the digital video ecosystem
Though it’s the biggest force in media right now, video has traditionally been a bit of a black box. It wasn’t always easy to access data about things like the video’s content, where it plays, whom it’s reaching, and how it monetizes. All that is changing thanks to video intelligence. As our Cofounder/CIO Jeroen Wijering showed at this year’s JW Insights, data innovations can unravel what we can know about video, simplify workflows, and deepen engagement—among many other benefits.
Two Aspects of Video Intelligence
According Jeroen, video intelligence serves a dual purpose by revealing information about:
- The video itself – While many insights were previously locked behind the player, now it’s possible to extract data frame by frame. As a publisher, you could, for instance, identify parts that feature raised audio or cheering and hone in on segments that contain faces.
By uncovering this metadata, video intelligence saves time in the editorial workflow. You can group shots together, determine where the break points are in a storyline, enrich your video summarization, classify files for your library, and much more.
- The user – Once you understand the video’s content, take it to the next level with viewer insights. By tagging identifiers and tracking users across devices, video intelligence monitors how users interact with specific scenes. You can detect drop-offs and compare how certain scenes performed against other parts of the video. Essentially, you’re able to find out what users are interested in and develop viewer engagement best practices.
Who Benefits from Video Intelligence?
A better understanding of video content and audiences benefits everyone in the ecosystem:
- Editors – Beyond the workflow enhancements mentioned above, video intelligence provides additional ways to improve efficiency, such as the ability to chop up long interviews and construct highlight reels based on specific segments.
- Developers – Video intelligence is a foundation for creating a richer, adaptive, and personalized user experience. It also makes interactive video possible (see: searchable transcripts and clickable hotspots).
- Data scientists – Video intelligence allows better access to raw data and deepens the analysis of content.
- Advertiser – Video intelligence helps to better target audiences, predict buyer journeys and churn, and earn greater revenue.
Video Intelligence at JW Player
We’re heavily invested in video intelligence in 2018 and beyond. As Jeroen mentioned, “we have rich video timeline data combined with rich user timeline data, and we package them to make data-driven products.” Among the offerings? Our JW Recommendations engine and metadata extraction platform. Stay tuned for more to come.
To learn how to grow your video business with video intelligence, schedule time to talk with a video expert.