Digital Video 201: Optimizing Your Ad Stack to Boost Monetization
When it comes to building a video ad stack, the complexities can be substantial. Without the right strategy in place, factors such as technical implementation and managing demand can pose huge challenges on the path to successful monetization.
Watch part three of our Digital Video 201 series on Advanced Advertising to learn how to build and optimize your ad stack to maximize your fill rates, CPMs, and revenues.
During this session you will learn:
Tips for finding and managing demand sources
The benefits of using different ad breaks
Best practices for creating an optimal video player set-up
What resources you need to build, measure, and test your ad stack
Chris Mulgannon, Solutions Architect - Monetization, JW Player