In 2017, online video ad spend in the US climbed to an all-time high of $11.9 billion. However it was also estimated that some publishers were wasting up to 20% of their programmatic video impressions.
In order to gain the full revenue potential from video, it’s critical for publishers to understand ad errors and how they can impact their bottom line.
Watch the second part of our Digital Video 201 webinar series on Advanced Advertising to learn about the causes of ad errors and tips for fixing them.
During this session we will cover:
- Understanding why impressions aren’t filled
- Analyzing the different types of errors
- Steps to minimizing and preventing ad errors
- Implementing your player to optimize fill rate
Darjan Milojkovic, VP of Programmatic Strategy, JW Player