Interactive erupted into the mainstream video landscape at the start of this year, but the truth is big brands backed by savvy content specialists and engaged marketers have been harnessing the technology to skyrocket video success for a while now.
When you dive into the numbers, the reasons are obvious:
- 9x higher purchase intent
- 32% more memorable
- 42% longer spend with the content
Darian Chornodolsky, VP of Platform Growth, WIREWAX
Marissa Ke, Customer Success Director, WIREWAX
Zach Joiner, Senior Business Development Manager, JW Player