Deepen Video Engagement Across Your Site with Article Matching
How many times have text articles on your site had video alongside them that has little or nothing at all to do with the content in the article?
A random or inappropriate video attached to a page will have an adverse affect on your audience experience and brand. Alternatively many text based article pages miss the opportunity to add a relevant video from your library that would enrich the story and deepen audience engagement.
Watch our on-demand webinar to learn how Article Matching solves for this lost opportunity for audience engagement and revenue by leveraging video intelligence to provide a uniquely seamless and effective solution to add relevant videos to any page on your site.
Jarreau Joseph Weber from the National Review shares how the online news publisher achieved a 19% lift in video plays and a 71% increase in CTRs on click-to-play videos using Article Matching.
Yusuf Roso, Product Manager, JW Player
Mark Thornby, Director of Product Marketing, JW Player
Jarreau Joseph Weber, Director of Product & Audience Development at National Review