Which videos are driving the most views and engagement for your site? What’s trending, and how can you do more of it? Data is a key ingredient in the video strategy for sites like Apartment Therapy and The Kitchn. Their video and audience development teams dig into the metrics to understand which of their 80 monthly original videos are getting the highest completion rates.
Watch this on-demand webinar with product managers, Rotimi Oyewole and Dan Breyre, as they discuss best practices for using analytics to make the right business decisions for your video content strategy.
You will learn how to:
- Use the Analytics API to integrate your video data into your existing workflow and analytic tools
- Segment and filter your data to quickly gain more actionable insights in the performance of your video content
- Leverage real-time analytics to see what content is popular with your audience at any given moment
- Create and save advanced custom reports to easily access the insights you need