It's estimated U.S. advertisers will spend $14.5 billion on digital video in 2018, with this number climbing to more than $23 billion by 2021.
As publishers continue to turn to video as a major revenue stream, having a deep content library is key to keeping viewers engaged and boosting CPMs.
However, scaling video comes with several challenges. Creating video content can be expensive, time consuming, and resource intensive. Overall, it can be an intimidating venture for companies trying to grow their video business quickly.
Learn how JW Player and VideoElephant can help you supplement your existing video library at scale and with minimal resources to drive more engagement and revenue.
During this webinar, we cover topics including:
- Driving higher CPMs through video
- The benefits of licensing content
- Easily adding video content streams to your workflow
- The importance of your monetization stack
- Rotimi Oyewole, Product Manager, JW Player
- Johnny O’Neill, Senior Account Manager, VideoElephant
- Brian Cullinane, Chief Revenue Officer, VideoElephant