How to Boost Video Inventory With Additional Premium Content

Hear from Ryan Beebe, Head of International Business Development at JW Player, and Brian Cullinane, SVP Business Development & Strategic Partnerships at VideoElephant as they show you ways to leverage video to grow audience and revenue.

Common Publisher Goals:

  • Higher CPMs with video
  • Better user experience
  • Longer time on site
  • Higher organic search rankings
  • Increasing their video per page view ratio - ideally to 1:1


  • Supplementing your existing library with a vast library of premium content
  • The wide range of player options and formats available
  • Dynamic playlists, auto-insertion, and more
  • MRSS ingest
  • Control over content selection and monetization