Learn tips and best practices to improve video monetization
With video poised to take up more than 80% of internet traffic by 2021, video advertising is a prime opportunity for publishers to maximize their revenue potential.
However, the video advertising ecosystem is complex. To get the full benefits from video, it’s critical to understand how all of the pieces work together.
Watch the first webinar in our Digital Video 201 series, as we discuss advanced tips on how to grow your video business with maximum ad yield, fill rates and CPMs.
During this session we cover:
- Key elements of the video advertising ecosystem
- Factors that impact ad performance
- The importance of viewability metrics to drive higher CPMs
- Understanding brand safety
Ameet Bharwani, Director of Solutions Engineering, Americas