JW Monetize

Maximize ad yield, fill, and performance

Integrated access to premium advertising demand

JW Player integrates seamlessly with any video ad server, ad network, or ad exchange. And as a Google Certified Publishing Partner, we have dedicated support for Google’s DFP and AdX. This also includes built-in support for Google IMA and FreeWheel.


Easily schedule, play, and measure ad performance

Create a unique video ad experience that works for your audience & business model. Set up ad schedules with skipping, waterfalls, overlays, companions, and targeting — whether you prefer to do so through JW Player’s intuitive dashboard UI or through our robust ads API. Trust our HTML5 player for the fastest startup and successful ad playback on every browser and device, and our extensive analytics platform to monitor and optimize ad views.

Latest VAST & VPAID support

JW Player consistently pushes the industry forward by supporting the latest standards, including the Interactive Advertising Bureau’s VAST 4, VPAID 2, and VMAP specs. Leverage new advertising functionality and data to hook your users and tweak your strategy to keep them coming back.

Consultation services to ensure ad success

Online video advertising is complicated. Just being provided with the best tools may not be enough to create a successful online video business, which is why we have created JW Demand, our premier consulting service that works with publishers to maximize advertising revenue.




Make the most of your video advertising. Talk with an expert about best practices for maximizing your revenue.