Video Analytics

Monitor your video performance to make strategic decisions to optimize content and ad views. With your analytics and publishing tools in a single video platform, insights are truly actionable.

Real-time metrics at your fingertips

With a ‘Right Now’ window into the video activity on your network, you can make critical business decisions as soon as you go viral with JW Player's real-time video analytics suite.

Access Cross-Device Insights

Quickly identify and act on the exact friction points in your media that are causing churn in viewer engagement. Understand how your content is performing across desktop and mobile web, as well as mobile and OTT apps, all in one place.

Create Advanced Custom Reports

With JW Player's advanced segmentation tool, create and save custom reports including views by player ID and playlist ID — insights you won't get from 3rd party video analytics providers.

Key Features
Web Player
Android SDKs
Holistic Video Analytics
Key metrics to understand your video performance, including embeds, plays, completes and time watched.
Per-Video Engagement Analytics
Use this data to track the performance of individual videos and get insights into viewer drop off, replay, and engagement by device.
Real Time Analytics
Right Now Analytics shows current viewers by property, media id, country, device, and domain
Google Analytics
For more targeted video playback information, JW Player supports direct integration with Google Analytics.


The ability to integrate with Google Analytics, Adobe, Nielsen, Comscore, Conviva & more



Video and engagement analytics are available to customers starting in JW Player Premium. Real-time and custom reporting are available to customers with Platinum & Enterprise editions.


Provide fully branded, custom user experiences for your viewers

Which JW Player edition will best support your video goals?