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Leading Video Ad Standard Support

If it's a recognized video advertising standard, JW Player can work with it -- like the IAB's latest VAST4, VPAID2, and VMAP specs.

Any Ad Server, Network, or Exchange

Any Ad Server, Network, or Exchange

Easily integrate with any ad service, including YuMe, Tremor, SpotX, LiveRail, Adap.tv, and Google. We also have dedicated support for Google's DFP and AdX as a Certified Publishing Partner.

Video Ads Across Screens

Video Ads Across Screens

We can work with any recognized video ad standard on desktop, mobile web, or native apps.

Ad Tag Formats (VAST, IMA)
Web Player
Android SDKs
Ad Tag Formats (VAST, IMA)

JW Player is committed to keeping up with industry standard ad formats.

Interactive HTML5 Ads (VPAID2)

Keep viewers engaged with industry standard VPAID2 formatted ads.

Ad Scheduling (JSON, VMAP, Dashboard)

Advanced ad scheduling made easy. Includes podding, skipping, and waterfalling.

Ad Skipping

Keep your viewers happy with simple ad skipping controls.

Ad Waterfalling

Maximize revenue by falling back to alternate ad tags.

Ad Pods

Play groups of ads in a single ad break to maximize opportunities for ad impressions.

Overlay Ads

Get impressions while your content seamlessly plays in the background.

Companion Ads

Maximize advertiser impact with additional, synchronized ad units near your player.

Outstream Ads


Targeting Macros

Get control over your ad targeting using The JW Player’s tagging & tracking functionality.

Grow your ad plays with the click of a button.