OTT vs. CTV: What’s the Difference?

In the fast-paced evolution of media consumption, over-the-top (OTT) and connected TV (CTV) have stepped up as revolutionary forces. These platforms redefine traditional viewing, blending accessibility, interactivity, and immersive experiences. What is OTT? OTT refers to the delivery of video content over the internet, bypassing traditional cable or satellite TV services. Essentially, OTT platforms allow […]

Should You Build Your Own OTT App or Outsource It?

Spoiler alert: You should probably outsource it to a company that pioneered how people consume video content online.  Every company inevitably grapples with the question of whether to hire in-house or outsource. Across the board, the answer is always pretty simple:  It depends.  That applies to myriad roles, functions, responsibilities, projects, campaigns, and engagements of […]

How OTT Apps helped BabyFirst reach new audiences

While BabyFirst has long held a large and loyal audience that consumes its content across television and digital platforms, it was struggling to attract additional viewers who weren’t already familiar with its brand. BabyFirst needed to better consolidate their in-app user experience with a need for multiple languages.

How To Use OTT Analytics To Improve Viewer Engagement

Imagine knowing exactly what your viewers want and being able to deliver it to them instantaneously, capturing their attention for the long term. While it may seem like a scenario from the not-too-distant future, it’s actually quite possible for publishers today — thanks to OTT publishers and their ability to gather meaningful data about their […]