In the fast-paced evolution of media consumption, over-the-top (OTT) and connected TV (CTV) have stepped up as revolutionary forces. These platforms redefine traditional viewing, blending accessibility, interactivity, and immersive experiences. What is OTT? OTT refers to the delivery of video content over the internet, bypassing traditional cable or satellite TV services. Essentially, OTT platforms allow […]
Spoiler alert: You should probably outsource it to a company that pioneered how people consume video content online. Every company inevitably grapples with the question of whether to hire in-house or outsource. Across the board, the answer is always pretty simple: It depends. That applies to myriad roles, functions, responsibilities, projects, campaigns, and engagements of […]
While BabyFirst has long held a large and loyal audience that consumes its content across television and digital platforms, it was struggling to attract additional viewers who weren’t already familiar with its brand. BabyFirst needed to better consolidate their in-app user experience with a need for multiple languages.
With a 20,000-capacity stadium, Notts relies on ticket sales for a significant portion of their revenue. When the COVID-19 pandemic forced the closure of sport stadiums, digital video solutions became crucial.
Imagine knowing exactly what your viewers want and being able to deliver it to them instantaneously, capturing their attention for the long term. While it may seem like a scenario from the not-too-distant future, it’s actually quite possible for publishers today — thanks to OTT publishers and their ability to gather meaningful data about their […]
Consumers are cutting the cord at a dizzying pace. Over-the-top (OTT) content delivery apps allow broadcasters and content creators big and small to reach their audiences directly, rather than through traditional cable providers or third-party video streaming services. If you’re in the video business, you need to make your content available through OTT apps to […]