Revenue Calculator

Find out how much revenue you're losing by not using JW Player

JW Player helps publishers drive video plays, boost CPMs, and reduce costs. Fill in the following fields to see what JW Player can do for you.

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Annual Incremental Ad Revenue from JW Player


New JW Ad Fill


Views from JW Recommendations

Base Solution
JW Player Lift

Impact to Ad Inventory


Additional Ad Impressions


Ad Fill

Your Current Ad Impressions

Additional Ad Impressions from Improved Fill and JW Recommendations

Read the Forrester Report 'The Total Economic Impact of JW Player' to understand how JW Player customers achieve these results.

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Being able to grow significantly in a short period of time was critical for us, and JW Player has been phenomenal in holding our hand through it. We went from one million to 300 million views. It's been an incredible growth in a very short period of time.

Joe Speiser
CEO & Founder, LittleThings

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*This calculator is based on real customer data, as reported in the Forrester report 'The Total Economic Impact of JW Player.' The potential results are projected revenues and based on the average results seen by customers who are actively using the software and monetizing on online video. Impact on Ad Fill, CPM, and Recommendations are highly dependent on proper implementation of the JW Player solution. These figures imply existing premium monetization with click-and-play implementations and clear intent to watch by the viewer. Your actual results may vary. Please contact a JW Player sales representative for more details.

**Assumes 1/4 of inbound traffic watches 1.5 videos each session