Ad Revenue Calculator

Find out how much revenue you're losing by not using JW Player

JW Player helps publishers drive video plays, boost CPMs, and reduce costs. Fill in the following fields to see what JW Player can do for you.

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Annual Incremental Ad Revenue from JW Player


New JW Ad Fill


Views from JW Recommendations

Base Solution
JW Player Lift

Impact to Ad Inventory


Additional Ad Impressions


Ad Fill

Your Current Ad Impressions

Additional Ad Impressions from Improved Fill and JW Recommendations

Read the Forrester Report 'The Total Economic Impact of JW Player' to understand how JW Player customers achieve these results.

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During the evaluation with JW Player, we saw an immediate and significant increase in both fill rate and CPMs.
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John Ore
SVP, Product and Technology
Business Insider

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*This calculator is based on the results of five interviewed customers as reported in the commissioned study 'The Total Economic Impact™ of JW Player' conducted by Forrester Consulting. While Forrester developed the study, the calculator is solely the creation of JW Player and Forrester has not reviewed the methodology or accuracy behind the calculator. Forrester does not endorse JW Player or its offerings.
The potential results are projected revenues and based on the average results seen by customers who are actively using the software and monetizing on online video. Impact on Ad Fill, CPM, and Recommendations are highly dependent on proper implementation of the JW Player solution. These figures imply existing premium monetization with click-and-play implementations and clear intent to watch by the viewer. Your actual results may vary. Please contact a JW Player sales representative for more details.

**Assumes 1/4 of inbound traffic watches 1.5 videos each session