A Game Changing Video Solution

HOW VPP GAMING NETWORK USED JW PLAYER TO GROW AD IMPRESSIONS AND CPMS

VPP Gaming Network needed a strong video monetization partner to maximize ad yield for its clients in the online gaming community. JW Player’s ad integrations, fast HTML5 player, and cloud-hosted technology helped VPP deliver ads flawlessly without lag and easily make global technical changes. As a result, the company experienced a steady and explosive growth between 2015 and 2017, reaching about 300% of its original monthly ad impressions.

Learn how JW Player:

  • Produced about 10 million monthly ad impressions in 2017, up from 3 million in 2015
  • Raised CPMs by 10% with innovative and seamless ad technology
  • Combated latency with a lightning-fast HTML5 player
  • Applied global updates across all ad players via JW cloud