How TI Media used JW Player’s Recommendations engine and intelligent workflows to save time and increase video plays.
For TI Media, maintaining and developing a profitable and successful video business is a top priority. The company, formerly known as Time Inc. UK, ended up managing two separate video tech vendors. However, editors who simply wanted to publish were instead mired in procedure. With clunky tech stacks and slow video playback, TI Media’s content was not generating the views it deserved. The company needed to quickly implement a single video tech solution that would significantly grow plays, enable clear measurement, and integrate seamlessly with its systems.