Refinery29, the women's media company, wanted more people to watch videos directly on its website. After struggling with other video platforms, Refinery29 partnered with JW Player to implement JW Recommendations and test the new Promoted video tool. As a result, the company saw a 10 percent lift in views across its website.
Learn more about:
- How Refinery29 grew audience engagement and video views
- How the site used Promoted Videos to highlight branded content and drive revenue
- How Refinery29 uses analytics to make data-driven decisions