With video poised to take up more than 80% of internet traffic by 2021, video advertising is a prime opportunity for publishers looking to expand their digital media business. But the ad ecosystem is far from simple, and the complexities can keep even the savviest publishers from achieving scale.
The Modern Publisher’s Guide to Video Advertising is your essential resource for mastering video advertising. From expert tips on measuring ad performance to step-by-step insights on building out your ad stack, this playbook will help you grow your video business with maximum ad yield, fill rates, and CPMs.
In plain English, this playbook breaks down:
- Key players and processes in the ad ecosystem
- The fundamentals of programmatic advertising
- How to measure and optimize video ad performance & CPMs
- Building out your ad stack
- Innovations in Video Player Bidding
- Plus: Access exclusive tips from our experienced video experts and our “Getting Started” checklist
Make video your #1 source of revenue today with tips, insights, and best practices from The Modern Publisher’s Guide to Video Advertising!