Penske has built a media empire with the power of content, and one of its key business objectives is to monetize its inventory of quality video. With a previous video platform partner, however, Penske encountered “massive limitations in terms of implementing programmatic demand,” said Brian Levine, VP of Revenue of Operations. “We could not bring in third-party demand; there was no plug-in to other SSPs or other opportunities to sell inventory,” he added. Penske needed a video tech partner that could significantly expand its monetization opportunities.
Learn how JW Player:
- Significantly improved fill rates and video advertising revenue with programmatic integration
- Deepened viewer engagement and boosts plays with JW Recommendations
- 20% Lift in ad revenues
- 18X increase in plays for JW Recommendations for Variety
- “JW is far superior to their competitors in this space”, Brian Levine, VP of Revenue of Operations