Facing a fragmented ad tech landscape in France, MediaStay need a centralized video solution that simplified implementation and reduced ad tag errors. JW Player’s HTML5 player handled multiple requests between ad tags and servers, and it reported analytics that helped MediaStay track how ads were performing. As a result, the company significantly improved fill rates, play rates, and revenue share for its clients.
Learn how JW Player:
- Achieved a 10% uptick in fill rate between 2016 and 2017
- Boosted play rates from 60% in 2016 to nearly 80% in 2017
- Reduced tag errors and lag for a smooth ad experience