How Insider Inc. transformed its video performance with JW Player’s Recommendations and Article Matching
As one of the world’s most popular digital news brands, Insider Inc. has produces high quality text and video content across two heavily trafficked sites, Business Insider and Insider. In 2019, the publisher was looking for an optimal solution to lift its video engagement, particularly for click-to-play videos inside articles.
Download the case study now to discover how JW Player's Article Matching and Recommendations features had a profound effect on Insider Inc.’s ability to generate video views and hold the attention of its audience. The publisher saw a 61% CTR increase, a 114% lift in completed video views and a 97% jump in ad impressions vs. its internal solution.