How Apartment Therapy and Kitchn Increased Their Video Engagement With JW Player’s Article Matching
Part of a family of popular websites, Apartment Therapy and Kitchn are two lifestyle brands that focus on life at home, from decorating and DIYs to recipes and meal plans. Collectively, they reach 53 million people across their sites and social network. But their video strategy was time-intensive. The publishers needed an easy-to-implement technology solution to could automatically add the most contextually relevant video to their text only pages, without the need for manual curation.
Download the case study now to see how JW Player's Article Matching allowed Apartment Therapy and Kitchn to deliver a more contextually relevant, engaging user experience. In just three months, JW Player was able to help them achieve a 36% increase in video plays.