Anatomy of a Video: Key Measures of a Video's Life Cycle

Plays. Embeds. Ad impressions. Completes. Time Watched. Each metric provides insight into how videos perform, but together, an even richer, fuller story emerges.

This Video Analytics Playbook breaks down the fundamental metrics that reveal which of your videos are performing the best, why some do better than others, and—most importantly—how you can use data to improve your video strategy.