We enable publishers to monetize their content with video advertising integrated directly into the world’s most-used online video player. Our native advertising functionality works with any IAB VAST-compliant ad server, supports a wide range of video ad formats and has a robust advertising-specific API for ad tracking, verification and further customization. Publishers can target viewers across multiple devices such as web, mobile and OTT.
Video ads will play on any device your viewer chooses — website, smartphone, app-embedded, or Chromecast on TV; in HTML5 or Flash.
JW Ads supports the latest standards so there’s no question your ads will play, everywhere, every time. If you need help boosting your fill rate, use our native waterfalling.
JW Player integrates with any ad server, network, or exchange, including support for Google IMA.
Who's Using Jw Player?
Check Out The Unique Features Of JW Ads
Google IMASupport for Google's DFP and AdX
VAST/VPAID/VMAP SupportSupports IAB standards
Ad SchedulingPre-roll, multiple mid-rolls or play an ad at any specific moment
Ads APIIntegrate with third-party ad services
CustomizationFull control over the advertising experience
Built-In WaterfallingIncrease your fill rate with fallback servers
"The JW Player development and support team has taken all of the pain out of getting set up with video ads.”
"With JW Player, we're giving our advertising partners the type of effective, engaging ads they need to reach the mobile audience."