David Pashman Joins JW Player as General Counsel

JW Player announced today that it has hired David Pashman, the former General Counsel of Meetup, as its new legal boss. In this role, he will oversee the global legal function, including support for JW Player’s rapidly expanding sales and partnership divisions, as well as work closely with the company’s product and operations divisions.

EMSTL: Shaking up Leadership

What is it like hearing a panel of rock star women talk about their paths to tech leadership and the challenges they faced? Inspiring. Last night JW Player and Brown University’s Executive Master in Science and Technology Leadership co-hosted, Shaking Up Leadership: A Roadmap to Inspiring Female Leaders in a Tech World. With over 100 attendees at JW Player’s Manhattan office, the panelists discussed their varied journeys up the technology industry ladder leading companies through M&As, industry shifts, and global expansions.

JW Player, SpotX Team For One-Click Programmatic Video Header Bidding

JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views JW Player, one of the most distributed digital video players in the world, Monday announced a deal with programmatic ad platform SpotX to launch “Video Player Bidding,” a new header bidding solution for buying video ad impressions.

JW Player and SpotX ink video player bidding agreement

SpotX has announced an integration with JW Player, a partnership offers header bidding-like monetization opportunities for publishers, with Rolling Stone publisher Penske Media already testing the technology. The partnership will see the pair – JW Player is a video streaming provider and SpotX a video ad serving outfit – collaborate exclusively for 12 months, connecting both companies’ respective ecosystems.

Publishers are treating Facebook Watch like YouTube

Facebook’s Watch launched as a tightly curated approach to high quality video, but its future might be more like YouTube. Witness how publishers that aren’t being paid by Facebook make shows specifically for its Watch section can still take advantage of the Watch real estate by posting their existing shows there.

LittleThings boosted ad rates by 20 percent with video header bidding

Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings.

The pivot to reality for digital media

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.