JW Player Appoints Miles Williams as Chief Marketing Officer
Marketing veteran joins the largest network-independent video platform as it enters its next phase of growth.
New York, NY (October 18, 2017) - JW Player, the world’s largest network-independent video platform, today announced it has hired Miles Williams as Chief Marketing Officer. In this role, he will be responsible for all facets of the company’s global marketing efforts, including brand development, demand generation, product marketing, and communications.
A proven leader with over two decades’ experience building and scaling marketing organizations, Williams joins JW Player from email marketing platform Movable Ink, where he served as CMO. Prior to that he spent four years at Shutterstock as VP of Marketing and was part of the team which led its IPO in 2012. Previously, he spent a decade at Barnes & Noble during its digital transformation, serving as VP of eCommerce for the organization.
“As a seasoned executive with diverse experience, Miles has a proven track record for building both consumer and B2B brands as well as using innovative digital approaches to drive business growth,” said Bill Day, COO of JW Player. “We are thrilled that he is joining the organization at such an exciting time for both the industry and the company.”
This latest appointment comes during a year of strong momentum for JW Player. It follows the launch of the latest version of the company’s flagship player JW8, the opening of a European headquarters in London, new executive appointments, and the launch of its machine learning based Recommendations product. The company’s video platform now spans 193 countries and reaches over 1.8 billion unique devices monthly.
“With its unmatched independent device footprint, vast data network and world-class team, JW Player is uniquely positioned to drive massive audience growth and monetization for publishers of all types and sizes,” said Miles Williams, CMO of JW Player. “I’m excited to join the company and help lead its next phase of growth.”